Ledgent Technology · 1 day ago
Product Marketing Manager, Digital
Burbank, CA
Full-time
Onsite
Mid Level
$115K/yr - $120K/yr
3+ years expLedgent Technology is currently recruiting for a Product Marketing Manager, Digital Ad Products role. The successful candidate will develop the go-to-market strategy for digital advertising solutions and collaborate with cross-functional teams to enhance product offerings.
Staffing & Recruiting
Hiring Manager
Farooq M.
Responsibilities
Owner of company's digital advertising product solution suite with a strong understanding of digital advertising/marketing
Team with GM to develop a go-to-market strategy for company's digital advertising products
Team with GM to define the value proposition of new products and create effective sales collateral including sell sheets, sales pitch decks, case studies, and packages
Use strong storytelling skills to help build narratives to help sales teams solution-sell to advertisers
Write sales talking points that sellers can use while pitching company solutions
Partner closely with the Sales team to deeply understand advertiser pain points, form business requirements, and prioritize solutions to influence the direction of product development
Partner with cross-functional teams to develop and execute regional programs and initiatives
Qualification
Required
BA/BS degree or above
3+ years of product marketing or paid media experience with digital ad products
3+ years of experience at a digital agency, a media company with digital advertising offerings, or similar digital advertising experience
Ability to build compelling narratives and simplify marketing messaging to resonate with different business verticals
Previous experience crafting product positioning and sales enablement materials in the form of sell sheets, case studies, pitch decks, and/or sales scripts
Previous experience working with a field sales organization calling on local businesses a plus
Previous client-facing experience a plus
Strong knowledge of leading digital platforms (ex Meta, Google Ads, programmatic media) a plus
A fast learner with a good sense of judgment and original thinking
A commercial mindset with experience building business cases from market research and analysis
Excellent communication, organizational, and analytical skills
Flexibility required to travel up to 20% of the time to company's sales offices across the Southwest and Texas and/or client sites
Preferred
Previous experience working with a field sales organization calling on local businesses a plus
Previous client-facing experience a plus
Strong knowledge of leading digital platforms (ex Meta, Google Ads, programmatic media) a plus
Hispanic/Multicultural marketing experience a plus
Company
Ledgent Technology
Ledgent Technology, a business line of Roth Staffing Companies, utilizes proven processes and their robust professional network to place qualified technology professionals in contract, contract-to-hire, direct-hire roles and project teams throughout the US.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase