Persado · 5 hours ago
Growth Engineer - GTM Systems & Integrations
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $150K/yr
5+ years expPersado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. The Growth Engineer role involves building the technical foundation of Persado's go-to-market system, focusing on data flows, automation logic, and GTM intelligence to support marketing and compliance teams in generating compliant content efficiently.
Artificial Intelligence (AI)Content CreatorsContent MarketingDirect MarketingEnterprise SoftwareGenerative AIInsurTechMachine LearningNatural Language ProcessingSoftware
Responsibilities
Architect and implement Persado's GTM systems as a cohesive technical platform, not a collection of tools
Design and maintain event-driven data flows across CRM, engagement, intelligence, and analytics layers
Build and own: Account, contact, and company-level data models; Signal ingestion pipelines (intent, activity, competitive, technographic); Automated segmentation and cohort login; Lead, account, and opportunity lifecycle orchestration
Integrate and extend systems such as Salesforce, Attio, Gong, Mailcharts, PhantomBuster, BuiltWith, and internal data sources
Write automation logic and scripts to: Extract and normalize external data; Enrich accounts and contacts at scale; Trigger GTM actions based on behavior and signals
Enable rapid experimentation by building infrastructure that supports: ICP testing; Messaging and channel experiments; Motion-based routing and scoring; Revenue attribution and cohort analysis
Partner closely with Sales, Marketing, and Partnerships to translate GTM strategy into executable systems
Own system reliability, data quality, and observability across the GTM stack
Qualification
Required
5+ years of experience in Growth Engineering, GTM Engineering, or Data-driven Growth roles within SaaS or B2C technology companies
Strong technical orientation — comfortable building systems, not just configuring tools
Hands-on experience with CRM platforms (Salesforce, Attio)
Hands-on experience with Revenue intelligence tools (Gong or similar)
Hands-on experience with Data extraction / automation tools (PhantomBuster, APIs, scraping frameworks)
Hands-on experience with Competitive and technographic intelligence (Mailcharts, BuiltWith)
Ability to work with APIs, structured and semi-structured data, and automation pipelines
Familiarity with scripting or low-code / no-code automation environments (Python, JS, Zapier-like tools, etc.)
Strong data modeling instincts and an understanding of lifecycle-driven GTM design
Comfortable operating with ambiguity and incomplete requirements — you design the system as you build it
Clear communicator who can explain technical tradeoffs to non-technical stakeholders
Benefits
Persado's hybrid working model empowers both remote and in-office work equitably
Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program to ensure a confident start and long-term success for new hires
Strong emphasis on career development and mobility, continuous feedback loops and performance management
Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
Company
Persado
Persado is a software company that provides machine learning, omnichannel, and generative ai.
201-500 employees
H1B Sponsorship
Persado has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
2022 (3)
2021 (4)
2020 (4)
Funding
Current Stage
Growth StageTotal Funding
$96MKey Investors
Silicon Valley BankGoldman SachsStarVest Partners
2017-10-25Debt Financing· $30M
2016-04-05Series C· $30M
2015-01-22Series B· $21M
Leadership Team
Alex Vratskides
Chief Executive Officer and Founder
Jason Nienaber
VP, Strategic Accounts
Recent News
2025-10-21
Company data provided by crunchbase