Tennessee Board of Regents (TBR) · 6 hours ago
Director of Workforce Market Development (B2B/B2C)
Tullahoma, TN
Full-time
Onsite
Lead/Staff, Director/Executive
$64K/yr - $67K/yr
3+ years expTennessee Board of Regents (TBR) is seeking a Director of Workforce Market Development at Motlow State Community College. The role involves providing leadership for employer partnerships and community workforce initiatives, while advancing B2B and B2C strategies to meet regional labor market needs.
Higher Education
Responsibilities
Provides leadership for integrated B2B and B2C workforce engagement strategies, ensuring alignment with institutional priorities, labor market demand, and community workforce needs
Leads employer partnership development and revenue-generating workforce initiatives, supporting both customized employer solutions and open-enrollment community programs. Delivers annual targets for B2B and B2C revenue and contact hour production set in alignment with institutional goals
Manages B2B sales pipeline development, qualification, forecasting, and conversion in coordination with division leadership and marketing teams
Acts as the primary lead for proposal development, pricing strategies, statements of work, and implementation planning for employer and partner training initiatives
Serves as the primary liaison for assigned employers and workforce partners from opportunity development through service delivery, satisfaction, renewal, and expansion
Collaborates with curriculum developers, faculty, and workforce leadership to translate employer and community demand into new or customized training programs, micro credentials, and stackable pathways
Supports coordinated B2B and B2C marketing, outreach, and enrollment strategies in partnership with the marketing team and enrollment services
Leads or supports employer engagement events, industry meetings, hiring initiatives, and talent pipeline activities; represents the College at workforce, chamber, and economic development functions
Oversees accurate CRM, contact hour, revenue, and employer interaction data in assigned platforms to support reporting, forecasting, and performance management
Produces regular workforce performance, contact hour, employer engagement, and revenue reports; analyzes trends and outcomes; and provides data-informed recommendations to division leadership
Other duties as assigned
Qualification
Required
Bachelor's degree earned from a regionally accredited institution
Three years progressively responsible experience in B2B sales, workforce training, career development, economic development, or employer partnerships within higher education, government, or industry
Success meeting revenue or production targets
Experience teaching or facilitating professional development or workforce-related courses
Possess and maintain a valid Tennessee Driver License
Preferred
Master's earned from a regionally accredited institution
Three or more years of enterprise, government, or public-sector sales experience including success meeting revenue or production targets
Designing customized workforce training solutions
Developing pricing proposals
Authoring statements of work
Possess and maintain a valid Tennessee Driver License
Benefits
Excellent retirement package from the state of Tennessee
401K plan with match
Thirteen paid annual holidays in addition to annual and sick leave days
Health and dental insurance
Tuition discounts
State employee discounts
Company
Tennessee Board of Regents (TBR)
TBR - The College System of Tennessee is the state’s largest public higher education system, with 13 community colleges, 23 colleges of applied technology (TCATs) and the online TN eCampus serving approximately 170,000 students.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Diane Bonner, CAP
Administrative Professional to the CIO
Jon Calisi
Deputy Chief Information Officer
Recent News
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2025-03-28
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