Director of Owned Digital Experience jobs in United States
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Noodles & Company · 2 days ago

Director of Owned Digital Experience

Noodles & Company is on a mission to reintroduce the world to noodles as an experience worth craving. The Director of Owned Digital Channels will lead the strategy and operations of the company's digital commerce and consumer communication ecosystem, enhancing guest engagement and driving revenue growth through various digital platforms.

Customer ServiceFood and BeverageRestaurants
badNo H1Bnote

Responsibilities

Own the digital commerce ecosystem across Noodles.com, Catering.Noodles.com, and iOS and Android mobile apps, ensuring a seamless, high-performing guest experience
Set and evolve the digital roadmap and product vision, balancing long-term strategy with near-term priorities that drive measurable impact across acquisition, conversion, and retention
Oversee Loyalty and CRM strategy and execution, including segmentation, personalization, lifecycle journeys, and message testing to increase engagement, frequency, and guest lifetime value
Own SEO strategy across traditional web search and emerging AI-driven discovery platforms, partnering with internal and external teams to ensure site architecture, content, and structured data support strong visibility and discoverability
Partner cross-functionally with Marketing, Operations, IT/Product, Finance, and Customer Care to translate business goals into digital initiatives that improve conversion, engagement, and retention
Manage digital performance through KPI monitoring, reporting, and deep-dive analysis, proactively identifying risks, trends, and opportunities and partnering with stakeholders to course-correct and drive results
Monitor competitive trends, category innovation, and platform changes, adjusting priorities as guest behavior, platform capabilities, and market conditions evolve
Lead cross-functional delivery from concept through launch, including requirements, stakeholder alignment, QA, and post-launch measurement
Own the financial performance and ROI of digital initiatives, prioritizing work based on guest impact, revenue upside, operational feasibility, and strategic value

Qualification

Digital marketingECommerce leadershipSEO strategyAnalytics fluencyCustomer journey optimizationFinancial acumenProject managementTeam developmentLeadership skillsCommunication skills

Required

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience (MBA a plus)
10+ years of progressive experience in digital marketing, eCommerce, and/or digital product leadership, with proven results driving conversion and revenue growth
5+ years leading cross-functional initiatives through strong project or program management, including roadmap planning, prioritization, and delivery in fast-paced environments
Demonstrated experience owning and optimizing digital customer journeys across web and mobile apps, with a strong understanding of UX, conversion, and performance best practices
Experience designing and maintaining an accessible digital ecosystem that complies with modern accessibility standards (e.g., ADA) and data privacy regulations
SEO experience required, including technical SEO fundamentals, on-page optimization, content strategy, and performance measurement; familiarity with structured data and modern discovery trends, including AI-influenced search behavior, strongly preferred
Strong analytics fluency with the ability to translate performance data into actionable insights and recommendations (e.g., traffic, conversion rate, AOV, retention, LTV)
Experience with digital analytics and marketing technology platforms such as Google Analytics 4, Google Tag Manager, Firebase, Drupal or similar CMS, CRM and marketing automation platforms, loyalty management platforms, and eCommerce or ordering platforms (OLO preferred)
Proven ability to manage performance reporting, dashboards, and measurement plans with clear stakeholder communication
Strong financial acumen with experience evaluating ROI, budgets, and business cases for digital initiatives
Demonstrated leadership and communication skills with the ability to influence effectively across internal teams and external partners
Experience leading, coaching, and developing a blended team of internal contributors, agencies, and cross-functional stakeholders
This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We're seeking candidates who either reside locally or are open to relocating
Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position

Benefits

Eligible for annual performance bonus up to 20%
Flexible paid time off
Medical, dental, and vision insurance
401(k) and stock purchase discounts
Paid maternity and paternity leaves, adoption, and surrogacy benefits
Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
Scholarship opportunities through Noodles Foundation
Monthly technology stipend
Discounts through our gift card program

Company

Noodles & Company

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Noodles & Company is a Customer Service company.

Funding

Current Stage
Public Company
Total Funding
$31.5M
Key Investors
Mill Road Capital
2017-03-14Post Ipo Equity· $31.5M
2013-06-28IPO

Leadership Team

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Joe Christina
President & CEO
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Michael Hynes
Chief Financial Officer
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Company data provided by crunchbase