BimmerWorld · 1 day ago
DIGITAL MARKETING ASSISTANT
Dublin, VA
Full-time
Onsite
New Grad, Entry LevelBimmerWorld is a company dedicated to serving BMW owners and enthusiasts, and they are seeking a Digital Marketing Assistant. The role involves developing and publishing digital marketing materials, managing email campaigns, and creating engaging content across various platforms.
AutomotiveE-CommerceSales
Responsibilities
Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectives
Includes digital campaigns, print advertising, apparel, and other visual media
Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and input of relevant departments
Making merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a 'set' of standard web-ready merchandising graphics
Decisions and advice to uphold and increase BimmerWorld’s established high-value brand image
Maintains proper brand voice/messaging across all social and marketing platforms
Managing Email Campaigns sent to BimmerWorld-owned email lists
Sending semi-monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy items
Maintaining circulation, scheduling, and distribution of these emailed campaigns
Working to improve list management, and expansion into more targeted audiences within our existing mailing list (Currently many tens of thousands of recipients)
Ability to capture content (photo/video) at BimmerWorld HQ for social/marketing use
Self-driven to seek out media and content ideas
Formulate a media plan, story-board, shot list, etc for content capture and seeing it through to completion and a deliverable finished product
Work directly with the Marketing Manager for input on art direction for specific projects as needed
Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USA
Establish new initiatives and provide support towards expanding brand awareness and sales for both North American-Exclusive products lines
Product photography to help populate the BimmerWorld website and keep up to date with the latest images
Collaborates marketing efforts with associated vendors (print/online)
Maintains regular and prompt attendance
Perform other duties as assigned
Qualification
Required
High school diploma or equivalent
Professional phone/internet etiquette
Professional & Creative writing
Advanced problem solving skills
Knowledge and enthusiasm for the industry
Familiar with industry and trends
Ability to meet goals and deadlines
Proficiency with Adobe Creative Suite for photo/video editing
Knowledge and experience with using a DSLR camera for photo and video
Preferred
Excellent oral and communication skills
Strong writing skills
Strong organizational skills
Proficient typing and computer skills
People skills
Professionalism
General Technical understanding
Self-motivated
Team player
Benefits
Relocation bonuses and assistance available.
Company
BimmerWorld
BimmerWorld is an online shop that offers a variety of new and used BMW performance parts and auto equipment.
Founded in 1997
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase