Unlock Health · 10 hours ago
Senior Director, Digital Programs
Nashville Metro
Full-time
Hybrid
Director/Executive
6+ years expUnlock Health is a full-service marketing communication agency dedicated to healthcare solutions. The Senior Digital Program Director for Strategic Accounts leads a team to manage performance marketing efforts for complex healthcare accounts, ensuring client goals are met while driving growth and strategic initiatives.
AdvertisingConsultingHealth CareInformation ServicesMarketing
Responsibilities
Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met
Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations
Serve as the escalation resource with regard to recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching
Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team
Review and manage budgets in the proprietary Unlock Media Control Platform for accounts assigned to respective Pod to ensure accuracy and delivery
Participate in cross-functional meetings to prioritize account work, identifying opportunities for growth (e.g., increased budget, recommendations for renewal or expansion) and to plan for incoming additional client campaigns
Hold weekly Pod meetings to review deliverables, address roadblocks, and optimize time allocation to meet client objectives
Lead and mentor your Pod through organizational and process-related changes, ensuring smooth transitions and team alignment
Conduct weekly 1:1s with direct reports to provide coaching, monitor performance, and address individual needs
Manage timesheet approvals and assignment distribution through Adobe Workfront to ensure efficient operations and balanced workloads for Pod members
Conduct quarterly reviews for direct reports to assess performance, provide actionable feedback, and support professional growth
Identify and mentor high-potential candidates for future Director roles by providing training, leadership opportunities, and ongoing feedback
Communicate regularly with the Senior Director and VP of Performance Marketing on team issues with regard to performance and education/training needs
Communicate regularly with the Digital Media Strategy Team to ensure alignment on recommendations, advancing internal thought leadership, and evolving processes
Provide regular feedback to senior management on opportunities to grow and evolve digital media offerings for more sophisticated clients
Participate in occasional thought leadership or conference/event attendance as relevant
Uphold company culture, values and a positive, collaborative environment
Qualification
Required
6-8 years' experience developing, launching, and optimizing paid search, paid social, and programmatic media campaigns, with direct accountability for performance against defined KPIs
Proven ability to manage and coach team members through live campaigns, including reviewing recommendations, guiding optimizations, and resolving performance or delivery issues in real time
Experience overseeing large, complex media budgets, including forecasting, pacing, and optimization using proprietary or enterprise-level media management platforms
Strong working knowledge of campaign targeting methodologies, measurement frameworks, and analytics, with the ability to translate data into clear recommendations for clients and internal teams
Track record of diagnosing campaign, account, or operational challenges, escalating risks appropriately, and implementing corrective actions across teams
Experience collaborating cross-functionally with Client Experience, Sales, and Strategy teams to scope new work, support renewals or expansions, and contribute performance expertise to new business pitches
Preferred
Healthcare experience preferred, but not required
Benefits
Health, Dental and Vision benefit packages to fit all types of lifestyle
Life, Short and Long Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program
Company
Unlock Health
Unlock Health is a technology and services platform that connects managed care and marketing to help healthcare organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-04-21Acquired
Leadership Team
Brandon Edwards
Chief Executive Officer
John Wagner
VP of Managed Care
Recent News
2026-01-15
2025-12-18
2025-12-02
Company data provided by crunchbase