G2 · 7 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
$100K/yr - $115K/yr
3+ years expG2 is the world's largest software marketplace, aiming to empower businesses with informed software decisions. As a Growth Marketing Manager, you will drive go-to-market execution for AI Buyer Solutions, focusing on building and scaling marketing strategies to accelerate adoption of new product ideas.
B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware
Responsibilities
Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand
Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed
Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions
Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets
Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities
Create a global feedback loop between market and product, enabling continuous alignment with evolving customer needs
Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments
Develop pilot programs in different markets that validate product-market fit and generate early wins
Equip the global sales force with tools and narratives that shorten deal cycles and accelerate adoption
Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography
Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support
Continuously refine funnels using data and experimentation to maximize conversion and speed-to-value worldwide
Work directly with the GM of AI Solutions to align growth initiatives with overall global business objectives
Report on growth progress with clarity — sharing metrics, learnings, and recommendations to guide strategic decisions
Communicate across Product, Sales, Engineering, and GTM teams globally to ensure alignment, accountability, and momentum on growth initiatives
Take ownership of projects end-to-end, from idea to live experiment to scaled GTM motion
Bias toward speed and scrappiness, making pragmatic trade-offs to move quickly while keeping impact in focus
Act like a founder — proactively identify opportunities, solve problems, and push initiatives forward without waiting for direction
Qualification
Required
3+ years of experience in growth, product marketing, product management, or a hybrid SaaS/startup role
Proven track record of designing and executing end-to-end experiments that deliver measurable outcomes
Excellent communication skills to clearly articulate insights, positioning, and results across technical and business audiences
Experience collaborating cross-functionally with product and sales teams to bring offerings to market globally
Comfort with no-code/low-code tools, analytics, and (bonus) some coding ability (JavaScript, Python, or similar)
Demonstrated success thriving in ambiguous, high-velocity environments, ideally as part of an early-stage or founding team
Preferred
Hands-on experience with B2B SaaS growth marketing or early-stage product launches
Familiarity with PLG motions and self-service funnel design at scale
Knowledge of A/B testing platforms, analytics, and growth experimentation frameworks
Technical literacy — ability to collaborate deeply with engineers or prototype independently
Passion for AI products and how they reshape industries
Company
G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$257.57MKey Investors
Permira,Salesforce VenturesIVPAccel
2021-06-22Series D· $157M
2018-10-11Series C· $55M
2017-05-23Series B· $30M
Leadership Team
Godard Abel
Co-founder & CEO
Tim Handorf
Co-Founder - Head of G2 Labs
Recent News
2026-02-02
Company data provided by crunchbase