Viasat · 5 hours ago
Marketing Manager, Government
Duluth, GA
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $190K/yr
10+ years expViasat is on a mission to deliver connections with the capacity to change the world, and they are seeking a Marketing Manager to lead strategic marketing initiatives for clients in the government, defense, and national security sectors. This role involves shaping market positioning, demand generation, and customer engagement strategies while collaborating closely with business development and executive leadership to drive growth and mission impact.
InternetOptical CommunicationTelecommunications
No H1B
U.S. Citizen Only
Responsibilities
Develop marketing and communications plans that are coordinated and aligned with business objectives and captures
Establish benchmarks to measure and evaluate marketing efficiency
Leverage market research to identify trends, customer needs, and competitive insights
Create detailed tactical plans that outline key deliverables, timelines and resource requirements
Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ customer-centric materials and experiences
Bring value by developing propositions for the launch and sustainment of new products
Translate complex technical concepts and solutions into clear, compelling marketing messages
Partner closely with Business Development and Sales teams to support pipeline development and major pursuits
Own market segmentation, buyer personas and messaging frameworks
Lead development of content across owned and earned channels, such as: case studies, brochures, presentations, videos and infographics
Oversee digital presence (web, social, video), including quality of leads captured
Partner with the events team to plan, implement and evaluate participation in trade shows, industry and customer events
Responsibilities range from strategic selection of events, activation of campaigns at events, messaging, materials development, securing speaking opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Engineering, or related field
10+ years of progressive marketing experience, including direct management of marketing campaigns and budgets
Demonstrated experience supporting government, defense, aerospace, national security, or highly regulated B2B markets
Proven track record to market technical or critically meaningful solutions to senior government and military collaborators
Strong cross‑functional collaboration skills, particularly with Business Development, Engineering, and Program Management
Excellent written and verbal communication skills, including executive‑level presentations
Familiarity with DoD acquisition processes and capture cycles
U.S. Citizenship required
Ability to travel up to 25%
Preferred
Active or eligible U.S. Security Clearance (preferred, not required)
Benefits
Additional cash or stock incentives may be provided as part of the compensation package
A range of medical, financial, and/or other benefits
Company
Viasat
Viasat is a global communications company that offers satellite services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.16BKey Investors
UK Space AgencyNASA
2025-11-21Grant· $1.15M
2024-09-09Post Ipo Debt· $1.98B
2023-09-13Post Ipo Debt· $733.4M
Leadership Team
Andy Lincoln
Chief Engineer
Don Buchman
President Aviation
Recent News
2026-02-03
2026-02-02
2026-01-24
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