Audience Insights & Growth Lead jobs in United States
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Dhar Mann Studios · 12 hours ago

Audience Insights & Growth Lead

positionBurbank, CA
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. They are seeking an Audience Insights & Growth Lead to shape and accelerate YouTube growth through creative insights, data-driven experimentation, and strategic execution.

Online Media
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Growth Opportunities

Responsibilities

Own channel-level performance reporting, delivering daily, weekly, and monthly insights that clearly explain the why behind results
Analyze audience retention to identify key engagement and drop-off moments, translating findings into creative recommendations
Conduct competitive and ecosystem research to identify emerging strategies, formats, and opportunities
Own analysis and readouts of A/B tests across thumbnails, titles, intros, and creative formats, synthesizing learnings into clear, actionable takeaways
Go beyond surface-level metrics to uncover audience patterns, viewing behavior, and performance drivers
Deliver both analytical and creative insights that inform decision-making across content, production, and platform teams
Identify, test, and scale strategies to grow views, revenue, and audience across platforms, with YouTube as the primary focus
Bring forward evolving platform best practices, updates, and trends to accelerate growth
Participate in content ideation, contributing both creative instincts and data-backed perspectives

Qualification

YouTube AnalyticsAudience developmentData analysisA/B testingCreative strategyAdvanced ExcelCreative storytellingInnovative thinkingCollaboration

Required

5+ years of experience in YouTube or social video strategy, audience development, or social insights within media, entertainment, or digital content. Experience working directly with creators is a strong plus
Proven track record of driving measurable growth through a combination of data analysis, experimentation, and creative strategy
Expert-level knowledge of YouTube Analytics and the broader YouTube ecosystem, with the ability to independently pull data and translate insights into clear creative and strategic actions
Strong balance of analytical rigor and creative thinking, using both to inform decision-making and experimentation
Highly proactive, innovative, and comfortable operating in test-and-learn environments
Hands-on experience designing, analyzing, and synthesizing A/B tests across creative elements (ideas, thumbnails, titles, intros, editing styles, etc.)
Advanced Excel/Google Sheets skills (VLOOKUP, INDEX/MATCH, pivot tables, data visualization), capable of running independent analyses
Hands-on experience A/B testing creative assets (ideas, thumbnails, titles, intros, editing styles, etc.)

Preferred

Experience with the YouTube API, social listening, paid media, or campaign management

Company

Dhar Mann Studios

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Content creation company on a mission to change lives through inspirational videos, founded by entrepreneur Dhar Mann.
dateFounded in 2018
location
Los Angeles, California, USA
people-size51-200 employees
web-link
https://www.dharmann.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Dhar Mann
Founder
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E
Erin McFarlane
Head of Vertical Content
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