Aurora Health Care · 15 hours ago
Business Development Coordinator- Hospice
Milwaukee, WI
Full-time
Onsite
Senior Level
$44/hr - $66/hr
5+ years expAurora Health Care is seeking a Business Development Coordinator for their Hospice division. This role involves performing competitive analysis, developing marketing strategies, and managing relationships with internal and external partners to optimize market growth and increase revenue.
Health Care
Responsibilities
Performs a competitive analysis of the market, which includes benchmarking, trending, and tracking of data to determine effective marketing plans. Identifies and monitors marketing opportunities to grow market share
Develops and implements marketing plans and strategies that support market growth and return on investment. Implements trackable, measurable programs, and assists in strategically planning future markets and opportunities to increase revenue. Maintains tracking systems and reports to monitor/evaluate referrals/admissions, revenue, and market share advancement
As appropriate, consults with and acts as a principle relationship manager with internal departments, outside organizations, physicians, and/or community partners to optimize market growth, increase awareness/preference/usage of services. Executes business development strategies to fulfill the revenue goals. Develops relationships with providers and external accounts and works with internal staff to strengthen referral and admission development
Coordinates marketing, educational tools, brochures, and signage as well as staff needed for business development and community events
Determines allocation for budgets related to marketing and business development functions
Assists with the development and coaching of staff in effective promotion strategy of services and products in the community
Qualification
Required
Bachelor's Degree in Marketing or related field
Typically requires 5 years of experience in Home Health/Hospice/HME/Respiratory marketing and business development that includes experiences in developing and executing business development/sales plans to increase revenue, creating supportive marketing and communications materials, and performing competitive marketing analysis
Demonstrated skills in business development activities such as successful relationship building strategies, promoting products/services to existing/new clients, and experience in meeting financial targets
Demonstrated success in executing service line or brand-based marketing programs with documented, verifiable results
Strong consultative and problem solving skills
Strong negotiation skills
Excellent leadership, interpersonal, and communication skills essential to accomplish goals through coordination and direction of others
Ability to effectively and efficiently manage multiple projects from various sources
Excellent organizational and communication skills
Ability to carry and lift up to 25 pounds
Daily travel results in exposure to related road and weather hazards
Operates all equipment necessary to perform the job
Exposed to a normal office environment
Preferred
Demonstrated proficiency in the use of Microsoft Office (Excel, Access, PowerPoint and Word) or similar products preferred
Company
Aurora Health Care
At Aurora Health Care, helping people live well is what drives us – it’s our purpose and what we do every day.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kristie Geil DNP, RN, CENP
Area VP/CNO Aurora Health Care, South Wisconsin, VP/CNO Aurora Medical Center Kenosha
Carla LaFever
Chief Clinical Services Officer
Recent News
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