ASICS America Corporation · 10 hours ago
Sr. Manager, Global Public Relations
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$125K/yr - $130K/yr
9+ years expASICS America Corporation is committed to a diverse and inclusive culture that fosters growth and opportunity. The Sr. Manager of Global Public Relations plays a crucial role in formulating and executing corporate communication strategies in the Americas, enhancing corporate value by effectively communicating with media and stakeholders.
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Responsibilities
Identify PR opportunities, align them with the shared goals from HQ PR team, track success, and maintain accountability for achieving objectives
Present recommendations, identify improvements in processes and outcomes, support the rollout of new initiatives, and evaluate completed projects to drive continuous improvement at the department and team levels
Utilize market research and data reports to identify trends and PR opportunities for ASICS
Develop, execute, and manage specific media strategies and plans based on the corporate PR strategy, including exposure management
Plan, execute, and manage strategies related to TOP PR in the United States
Strengthen relationships with media in line with the PR strategy
Provide professional support to the Head of PR in preparation for key corporate meetings
Offer precise language (English) support in the creation of global releases and internal communication documents
Conduct highly engaged team management
Monitor news from journalists and the market, analyze it, and develop corrective plans as necessary to mitigate risks
Adheres to all company policies and procedures
Embodies and demonstrates company ethics and values
Abides by all federal, state and local laws
Qualification
Required
Bachelor's Degree in Arts/Sciences (BA/BS) Public Relations, Communications, Marketing, Journalism, or related field or equivalent combination of education, training and work experience required
3-5 years experience effectively managing and leading direct reports
9-11 years of progressive public relations experience in the United States, with demonstrated expertise in media relations, strategic communications, and brand management
Excellent computer skills: Microsoft Suite (Word, Excel, Outlook, PowerPoint)
Proficiency with PR measurement tools, social media management platforms, and analytics software
Experience developing and executing integrated communication strategies across multiple channels
Track record of managing large-scale product launches, corporate announcements, or major campaigns
Company
ASICS America Corporation
At ASICS, our Sound Mind, Sound Body philosophy is more than a tagline, it's our way of life.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Barbara Turner, SPHR
Chief Administrative Officer
Coco O'Neil
Manager, Sponsorships and Partnerships
Recent News
2025-07-30
Indus Business Line
2023-07-04
2023-06-28
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