Force Factor · 1 day ago
Senior Growth Marketing Analyst
Boston, MA
Full-time
Onsite
Mid, Senior Level
3+ years expForce Factor is a company dedicated to transforming the health and wellness industry through innovative products. The Senior Growth Marketing Analyst will lead the marketing strategy for product portfolios, focusing on sales growth and campaign optimization while mentoring a digital marketing analyst.
Health CareManufacturingNutraceuticalNutritionWellness
Responsibilities
Lead the digital marketing strategy for assigned product portfolios with a focus on growth, efficiency, and continuous optimization—primarily across eCommerce, with contributions to Food/Drug/Mass and Grocery retailers as needed
Develop and analyze upper-funnel demand-generation initiatives to expand audience reach, drive brand consideration, and accelerate new-customer acquisition through data-driven targeting and optimization
Conduct deep-dive analyses to evaluate portfolio performance, identify trends, and develop actionable strategies to drive results
Lead the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta
Own and manage relationships with retail media partners, maintaining alignment on performance goals and strategic initiatives
Mentor, train, and support a direct report, building strong analytical capabilities and overall team effectiveness
Analyze advertising data to extract insights and identify areas for improvement
Develop deep category expertise to inform cross-functional decision-making with data-driven insights and market trends
Stay informed and up to date on digital marketing trends and best practices, and retailer marketing advertising to continuously refine strategy
Qualification
Required
Bachelor's degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics)
3-5+ years of experience in digital marketing, retail media or performance marketing
Proven ability to own marketing strategies for product lines and retail channels
Strong proficiency in Excel and data visualization tools (e.g., PowerBI, Tableau, Looker Studio)
Experience collaborating with retailer marketing teams and managing external marketing relationships
Ability to interpret complex datasets, synthesize insights, and communicate recommendations effectively to both technical and non-technical stakeholders
Experience mentoring or managing direct reports, with demonstrated success in skill-building and performance development
Strong organizational and prioritization skills, with the ability to manage multiple portfolios, deadlines, and stakeholders
Deep understanding of paid media channels, retail media networks, and digital measurement methodologies
Excellent communication skills, with the ability to present complex data and insights in a clear and compelling way to both technical and non-technical stakeholders
Detail-oriented, driven, and well-organized high performer with an ownership mentality and an insatiable desire to win, who can handle competing priorities and make decisions under pressure while delivering accurate, on-time, high-quality work
Company
Force Factor
Force Factor manufactures and supplies science-based nutritional and dietary supplements, immunity boosters, and prebiotic products.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-07-01
Company data provided by crunchbase