Schweitzer Engineering Laboratories (SEL) · 8 hours ago
Lead Marketing Data Analyst
Pullman, WA
Full-time
Onsite
Mid, Senior Level
$98K/yr - $144K/yr
5+ years expSchweitzer Engineering Laboratories (SEL) specializes in creating digital products and systems for power systems worldwide. The Lead Marketing Data Analyst will support the Marketing Division by developing reporting and analytics capabilities to provide actionable insights for marketing strategy and performance optimization.
ElectronicsLinuxManufacturingOpen SourceSoftware
Hiring Manager
Erika Newman
Responsibilities
Partnering with Marketing Program Managers to translate OKRs into measurable KPIs and develop reporting that clearly illustrates campaign performance across all marketing channels and progress toward achieving objectives
Designing and scaling intuitive Power BI dashboard suites that enable Marketing Program Managers and the Digital Marketing team to self‑serve insights and drive data‑driven optimization
Building, maintaining, and evolving Power BI dashboards and reporting suites that measure marketing performance across channels, campaigns, and funnel stages
Applying predictive analytics, regression modeling, and statistical methods to analyze marketing performance, uncover trends, and support data‑driven decision‑making
Creating clear, compelling data visualizations, and translating complex analyses into actionable insights that support marketing strategy
Conducting attribution modeling and customer journey analysis to assess campaign effectiveness
Creating and improving methods to ensure data integrity, accuracy, and consistency across systems
Collaborating with data owners across the Marketing division to define functional specifications for system improvements
Qualification
Required
A Bachelor's degree in Data Analytics, Statistics, Math or a related discipline
5+ years of related experience
A deep understanding of marketing performance metrics, funnel analytics, attribution, and predictive insight generation
Experience integrating data from CRM, marketing automation, digital marketing, and analytics systems (e.g., Google Ads and Analytics, paid social media) and partnering with Information Systems partners to map, transform, and standardize that data for reporting
High proficiency in data preparation, analysis, and reporting, with strong attention to data quality and accuracy
Advanced Power BI (DAX, data modeling, Power Query) and SQL skills for building and optimizing reporting datasets
Strong written and verbal communication skills, with the ability to explain scientific/technical information clearly to diverse audiences
Ability to multitask, prioritize, and manage time effectively
Ability to learn new skills and assume new responsibilities
Background check results satisfactory to SEL
Negative drug test result(s)
Preferred
Master's degree in Data Analytics, Statistics, Math or a related discipline
Benefits
We’re 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
We offer top tier medical, prescription, dental, vision, life, and disability insurance.
We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.
We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.
Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.
Company
Schweitzer Engineering Laboratories (SEL)
SEL is a globally recognized designer and manufacturer of products and solutions that make electric power safer, more reliable, and more economical.
5001-10000 employees
H1B Sponsorship
Schweitzer Engineering Laboratories (SEL) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (88)
2024 (38)
2023 (51)
2022 (62)
2021 (60)
2020 (51)
Funding
Current Stage
Late StageLeadership Team
Joey Nestegard
Executive Vice President
Edmund O. Schweitzer
President
Recent News
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2025-10-23
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2025-07-24
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