FWD People · 7 hours ago
Creative Director Copy
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$135K/yr - $170K/yr
10+ years expFWD People is a full-service strategic marketing agency focused on the health and non-profit sectors. As a Creative Director, Copy, you will define the voice of healthcare brands and lead storytelling efforts across various channels while mentoring a team of writers to deliver impactful messages.
Brand MarketingPhotographySEOUX DesignWeb Design
Hiring Manager
Kathryn Kenney
Responsibilities
Translate science and strategy into story by partnering with account, strategy, creative, and medical teams to translate complex scientific and medical information into memorable, engaging messages for both healthcare professionals and consumers, ensuring accuracy while making it accessible, resonant, and emotionally powerful
Drive healthcare copy forward while elevating standards and craft by partnering with brand, strategy, and account leads to craft campaign concepts that are bold, distinctive, and aligned to brand personality and business goals. Oversee all copy deliverables for accuracy, compliance (including AMA style), and creative integrity. Raise the bar for clarity and originality
Lead campaign storytelling by owning the creative direction of copy across digital, social, video, experiential, and print. Shape headlines, narratives, and messaging frameworks that bring healthcare brands to life
Inspire and mentor writers by coaching a high-performing copy team. Push for craft, clarity, and originality while creating a culture of collaboration, feedback, and growth
Run the room by presenting creative internally and externally with authority, clearly tying ideas back to strategy and communication objectives
Collaborate across disciplines by working side-by-side with art directors, designers, strategists, and medical editors to deliver integrated creative that's greater than the sum of its parts
Stay ahead of what's next by keeping a pulse on cultural trends, healthcare industry shifts, and content innovation—applying them to make our work fresh and relevant
Qualification
Required
10+ years of copywriting and creative leadership experience in an agency environment, with a strong portfolio of healthcare work
Expertise translating complex medical and scientific concepts into clear, compelling, human language—you've partnered with medical executives and know how to create copy that resonates with everybody else
A track record of shaping and selling big campaign ideas across multiple channels—you can point to success stories and walk us through your ownership from concept through delivery
Excellent communication and presentation skills—the ability to present is crucial at this level. You show up with confidence and can win the room and rally stakeholders
Comfort in fast-paced, entrepreneurial environments where priorities shift and adaptability is essential
A sense of ownership without ego. You're a big-picture thinker who doesn't sweat being in the weeds to deliver excellence. We take our no-jerk policy seriously and so should you
A sense of humor—we're a group that cares deeply about our work, but always make room to find levity
Preferred
Experience in oncology, immunology, neurology, or rare disease categories
Background working with biotech or pharmaceutical clients
Familiarity with MLR review processes and regulated marketing
Experience managing creative teams and direct reports
Award-winning work or recognition in healthcare advertising
Benefits
25 days off per year +16 paid holidays
Matching 401(k)
Medical, dental & vision
Paid maternity & paternity leave
Home office setup
Yearly team retreats
Comprehensive professional development program including executive coaching
Yearly professional development stipend
Company
FWD People
Fwd People provides brand strategy, marketing automation, web design, and development services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Emmet Gustafson
Co-Founder
Charlotte Forshaw
Founder
Company data provided by crunchbase