Bimbo Bakeries USA · 11 hours ago
Associate Brand Manager
Conshohocken, PA
Full-time
Onsite
Mid Level
$65K/yr - $84K/yr
3+ years expBimbo Bakeries USA is the largest baking company in the world, employing over 20,000 associates. The Associate Brand Manager will focus on driving channel growth through B2B Marketing strategies, collaborating with cross-functional teams to develop marketing plans for the Foodservice segment.
E-CommerceHealth CareRetail
Responsibilities
Execute development of foodservice product marketing strategy in close coordination with Marketing Director, Consumer Insights, Innovation, Research & Development (R&D), Manufacturing, Sales team, partner agency and Key Customers
Understand foodservice channel strategies and trends to identify key needs and engagement opportunities with customers
Partner with product and customer teams to develop comprehensive plans that achieve volume growth and support Marketing activation metrics
Develop strong, collaborative partnerships with Sales team to gain deep knowledge of B2B customer decision tree to inform program development
Serve as day-to-day contact for select key customers in the development and implementation of marketing efforts
Develop program briefs for agency partner to customize product positioning and product launches with tactics that support customer engagement
Support media plan implementation and digital marketing efforts, including website management, with external vendors
Manage select national tradeshow events and support needs of regional events
Support the ongoing maintenance of product information critical to customers and insure GS1 compliance of Bimbo Bakehouse foodservice portfolio
Proactively act as a champion of the Foodservice Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Foodservice Marketing
Willing to travel 15% to stay engaged with key customers and internal stakeholders
Qualification
Required
Bachelor's degree in marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted
Minimum of 3 years' Marketing experience, Foodservice industry highly preferred
Working knowledge of marketing plan components, development and execution
Proficient in Microsoft Office
Entrepreneurial mindset: The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with top customers, and collaborates effectively in a cross-functional team setting
Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally. Flourishes in a diverse environment and works well with different personality types
Agile: This candidate will be agile in a complex space, always looking to find a solution to drive value for the end consumer, customer and BBU
Data Driven: The candidate will have strong analytical skills and seek input from multiple sources to make informed decisions and recommendations
Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner
Organized: Possesses strong Project Management skills and can juggle multiple projects
Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses
Build partnerships and work collaboratively with others to meet shared objectives
Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Understands the business and organizational environment and shows interest in adapting to their culture and ways of working
Preferred
An undergraduate degree in Foodservice Marketing or Business, MBA a strong plus
Benefits
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Company
Bimbo Bakeries USA
Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands! Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.25B2024-01-04Debt Financing· $1.25B
Leadership Team
Greg Koehrsen
Executive Vice President, Transformation and Commercial
Recent News
Food Business News
2025-11-19
bloomberglaw.com
2025-10-21
Food Business News
2025-10-09
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