Director, Marketing Technology and Data jobs in United States
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First Citizens Bank · 3 days ago

Director, Marketing Technology and Data

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
date10+ years exp

First Citizens Bank is seeking a Director of Marketing Technology and Data to lead the implementation and management of their marketing tech stack. This role involves overseeing data infrastructure, platform integrations, and analytics to enhance customer engagement and drive growth.

BankingInsuranceLendingPaymentsWealth Management
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H1B Sponsor Likelynote

Responsibilities

Manage high-impact digital transformation engagements, working with senior executives to drive customer experience innovation, technology adoption, and organizational change
Develop and implement strategic roadmaps that align marketing, data, customer experience, and technology ecosystems, ensuring enterprises realize the full value of Adobe Experience Cloud solutions
Collects and activates business requirements inside MarTech platforms
Monitors financial and business performance measures to manage the success of digital initiatives
Recommends tactics to improve client acquisition, relationship expansion, satisfaction, and engagement while also enhancing internal efficiencies and revenue generation
Assesses current capabilities to identify improvement opportunities, and implements solutions Leads budgeting, resource allocation, and expense management activities
Develops business plans, policies, and procedures to improve customer engagement and to optimize platform performance
Leads all facets of vendor selection, including negotiation and integration
Identifies and selects potential vendors or third parties that can augment existing capabilities or platforms
Manages existing vendor relationships to enable reliable performance and relevancy in the Bank’s markets
Leads innovation of digital platform capabilities through an understanding of macro trends and impact on client behaviors and expectations
Establishes and executes a digital platform strategy delivering a differentiated client experience to facilitate acquisition efforts
Prioritizes strategies based on return on investment, client value, or alignment with wider strategic objectives
Elevate the Digital Platforms team by contributing with Adobe’s thought leadership, best practices, and influencing internal processes
Leads the digital platform product development process
Partners on the successful launch of new capabilities in a way that minimizes risk and client disruption while exceeding expected adoption, usage, and financial goals
Maintain integrations to enterprise data sources and manage marketing platform integrations into central enterprise data platforms

Qualification

Adobe Experience CloudDigital transformationData managementBudgetingP&L managementCross-functional collaborationVendor managementMarket strategyBusiness case developmentNetworking within industry

Required

Bachelor's Degree and 10 years of experience in Digital channels and products in Financial Services OR High School Diploma or GED and 14 years of experience in Digital channels and products in Financial Services

Preferred

Digital channel/platform management
Deep expertise in Adobe Experience Cloud solutions, including real-time personalization, process automation, and data-driven decision-making
Shown success in leading high-profile, executive-level digital transformation projects with Fortune 500 clients
Ability to perform budgeting, P&L management, and business case development
Experience managing a cross-functional collaboration team across marketing, IT, product, and analytics
Ability to correctly assess business opportunities or problems, establish financial implications, and evaluate decisions
Ability to network within the industry and determine best practices in digital delivery

Company

First Citizens Bank

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First Citizens Bank provides banking services, essential business and professional services, wealth management capabilities, and more.
dateFounded in 1898
location
Raleigh, North Carolina, USA
people-size10001+ employees
web-link
http://www.firstcitizens.com

H1B Sponsorship

First Citizens Bank has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (126)
2024 (115)
2023 (249)
2022 (53)
2021 (12)
2020 (9)

Funding

Current Stage
Public Company
Total Funding
$33M
2021-05-07Post Ipo Debt· $10M
2018-08-29Post Ipo Debt· $23M
1986-10-31IPO

Leadership Team

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Frank Holding
Chairman and CEO
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Craig Nix
Chief Financial Officer
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Recent News

PR Newswire
First Citizens Bank Names Robert Horne Middle Market Banking Director in Florida
2026-02-03
PR Newswire
First Citizens BancShares Reports Fourth Quarter 2025 Earnings
2026-01-23
Talk Business & Politics
Real Deals: Fayetteville surgery center, clinic sells for $15.3 million
2026-01-16
Company data provided by crunchbase