Abbott · 18 hours ago
Digital Marketing Group Manager
United States - California - Santa Clara
Full-time
Onsite
Senior Level, Lead/Staff
$149K/yr - $297K/yr
8+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The Digital Marketing Group Manager will be responsible for setting and driving the digital strategy and executing content marketing activities to engage healthcare professionals and patients in the Structural Heart business unit.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Leads and executes the development of content marketing planning and execution capabilities across web, online media, social, mobile, and email
Defines the roadmap for division content management tools and processes
Serves as the in-house SME for digital content marketing including following corporate governance/compliance, setting divisional content strategy, receiving necessary content approvals as well providing input for design, SEO, and relevant analytics
Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with segmented audiences
Plans and executes inbound content marketing campaigns (sometimes directly and sometimes with the operational support of agencies) in support of business strategy utilizing best practices from across our industry and beyond
Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable
Possesses deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector
Works closely with internal digital peers to ensure governance and platform alignment
Owns digital agency, media agency and other vendor relationships that apply to content creation and deployment
Influences and educates stakeholders on digital best practices and insights
Qualification
Required
Bachelor's degree in Business, Marketing, Communications or equivalent
8+ years of marketing experience with strong digital emphasis
3+ years creating and executing digital strategies/content dev for web, paid, social, and email within med device/healthcare
Experience in both the HCP and DTC markets
Experience with marketing automation/CRM - Marketo preferred
Experience working with content management systems and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects
Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, and other analytics programs)
Strong writing, proofing and editing skills within the digitally focused environment including the ability to create shareable content
Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including meta data; social media; paid search and SEO best practices
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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