Personify Health · 20 hours ago
VP Engagement
United States
Full-time
Remote
Director/Executive
$227K/yr - $284K/yr
12+ years expPersonify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. The VP of Engagement is responsible for the end-to-end engagement system for the Wellbeing platform, focusing on member activation, retention, and driving measurable clinical and economic outcomes.
ConsultingConsumerElectronic Health Record (EHR)Health CareLifestyleMedicalSoftware
Responsibilities
Define and own the enterprise engagement strategy and operating model across the Wellbeing platform
Establish a scalable, repeatable approach to member activation, sustained participation, re-engagement, and long-term behavior change
Align engagement strategy with clinical, product, and business priorities
Own enrollment, engagement, utilization, and outcome performance with direct accountability to defined KPIs
Define, track, and continuously optimize enterprise engagement metrics, including daily, monthly, and cohort-based KPIs
Translate engagement performance into clear, actionable insights for executive leadership and cross-functional stakeholders
Design and optimize personalized, measurable engagement pathways across clinical conditions, risk profiles, and general preventive use cases
Operationalize both rules-based and model-driven personalization at scale to support sustained engagement and outcomes
Lead day-to-day engagement performance management, including DAU/MAU trends, funnel conversion and drop-off analysis, re-activation effectiveness, and long-term participation
Rapidly identify performance gaps and implement corrective actions in partnership with product, clinical, and analytics teams
Own the end-to-end engagement framework, including campaign strategy and orchestration, activity design, engagement workflows, and targeting logic
Oversee content strategy as a core engagement lever, ensuring all content is purpose-built to drive defined engagement and outcome goals
Ensure campaigns, workflows, and content are tightly integrated into product and clinical experiences
Identify, test, and operationalize data-driven engagement protocols to continuously optimize performance
Establish a strong feedback loop between engagement insights and platform evolution
Build, scale, and lead a high-performing Engagement function encompassing Engagement Strategy and Content
Establish clear roles, operating rhythms, and performance expectations across the function
Develop leadership bench strength and drive functional maturity over time
Deliver measurable improvements in enrollment conversion, time-to-first-value, sustained engagement, clinical and economic outcomes, and ROI through a scalable, repeatable engagement system
Qualification
Required
12+ years of progressive leadership experience in engagement, growth, product, marketing, or a related function
Proven ownership of end-to-end engagement performance, with accountability to measurable KPIs (e.g., enrollment, activation, DAU/MAU, retention, outcomes)
Experience operating in a general-manager–like role, owning performance outcomes rather than functional activity
Demonstrated success designing and scaling data-driven engagement strategies, including personalization and lifecycle management
Experience building, leading, and scaling high-performing, cross-disciplinary teams
Strong track record of translating strategy into operational execution at scale Healthcare / Wellbeing Domain Experience
Experience in digital health, wellbeing platforms, healthcare technology, or population health
Familiarity with clinical programs, risk stratification, and regulatory considerations that impact member engagement
Experience aligning engagement strategies to clinical and economic outcomes
Deep comfort with engagement analytics, cohort analysis, and experimentation
Experience using data to diagnose performance issues, drive prioritization, and prove ROI
Ability to communicate complex performance insights clearly to executive and board-level audiences
Proven ability to influence and lead across Product, Clinical, Data, Technology, Marketing, and Operations
Experience operating in matrixed, fast-paced environments with multiple stakeholders
7+ years proven experience in network management within a carrier or TPA space with a strong understanding of contract pricing and its impact on P&L
Benefits
Medical
Dental
Vision
Other benefits
Company
Personify Health
Personify Health is a software that provides health plan administration, comprehensive health navigation, and holistic well-being solutions.
1001-5000 employees
H1B Sponsorship
Personify Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (9)
Funding
Current Stage
Late StageTotal Funding
$92MKey Investors
Insight Partners
2018-05-21Acquired
2018-01-01Private Equity
2015-05-27Series B· $92M
Leadership Team
Kristen Larson
SVP Client Growth
Andrew Jacobus
Vice President - Global Insights and Data Science Leader
Recent News
2026-01-23
Company data provided by crunchbase