Glidewell Dental · 14 hours ago
Associate Brand & Product Marketing Manager
Irvine, CA
Full-time
Onsite
Entry Level
$28/hr - $30/hr
1+ years expGlidewell Dental is seeking an Associate Brand & Product Marketing Manager to support the planning, execution, and launch of innovative dental products. This role involves collaborating closely with Brand & Product Managers to drive integrated marketing campaigns across various channels while ensuring consistent brand storytelling.
BiotechnologyDentalManufacturingMedical
Responsibilities
Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral
Assists Brand & Product Managers in the planning and execution of product launches
Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar
Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms
Coordinates with internal teams to ensure timely execution of marketing activities
Monitors campaign performance and provides regular updates to team members
Processes minimal change requests (coupon code, expiration dates, job numbers, headers)
Updates landing pages, annual coupon codes
Refreshes old collateral with new assets/messaging
Updates assets across all channels (website, social media)
Notifies Customer Service team about active campaign updates (fee schedules, RXs)
Confirms product pricing and special packages with Finance
Collaborates with team on packaging design
Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping
Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website
Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral
Ensures content aligns with brand guidelines and messaging
Implements approved concepts for future campaigns (collateral creation from approved stories)
Produces video and photo assets
Books and schedules makeup artists and talent (models)
Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design)
Obtains testimonial approvals and consent forms
Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics
Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy
Supports data collection of analytics for reports on marketing campaign performance and effectiveness
Assists in the preparation and routing and review of documentation for product development activities
Qualification
Required
Bachelor's degree in Marketing or related field, required
Minimum one (1) year of related experience
Preferred
Prior experience in a medical device, healthcare, or dental industry preferred
Company
Glidewell Dental
Glidewell is America’s largest digital dental lab, pioneering industry-first innovations that expand what’s possible in restorative dentistry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sergei Azernikov
VP of CAD/CAM Software Development
Recent News
EIN Presswire
2025-09-12
2025-05-17
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