Sonida Senior Living · 1 day ago
Digital Performance & Analytics Specialist
Dallas, TX
Full-time
Onsite
Mid LevelSonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Digital Performance & Analytics Specialist is responsible for measuring and managing Sonida’s digital marketing ecosystem, analyzing performance trends, and implementing improvements across digital channels.
Assisted LivingElder CareHealth CareHome Health CareLifestyle
Responsibilities
Own digital performance across the company’s website, paid media, local listings, and organic discovery
Monitor and optimize conversion paths, landing pages, and lead capture flows
Identify friction points in the digital journey and implement improvements to conversion paths and lead capture flows
Ensure campaigns and digital touchpoints are technically sound, properly tracked, and optimized
Evaluate performance trends and proactively identify what is working, what is not, and why
Serve as the primary analyst for digital marketing performance
Monitor, analyze, and interpret performance across website traffic, paid media, and digital discovery channels
Build and maintain dashboards and reports that provide clear, actionable insight
Identify trends, risks, and opportunities tied to visibility, engagement, and conversion
Translate performance data into specific optimization recommendations
Own day-to-day website updates, edits, and maintenance within WordPress
Implement content updates, page edits, and structural changes using established templates and components
Maintain website accuracy, performance, and reliability across marketing initiatives
Identify opportunities to improve usability, structure, and conversion
Manage and optimize PPC campaigns, primarily within Google Ads
Own campaign setup, structure, optimization, and ongoing performance management
Manage and monitor performance across a portfolio of campaigns
Identify optimization opportunities tied to spend efficiency, engagement, and conversion
Own the accuracy, consistency, and optimization of community-level online listings
Qualification
Required
Hands-on experience managing and maintaining websites, preferably within WordPress, including page edits, content updates, and basic structural changes
Direct experience managing PPC campaigns, particularly Google Ads, across multiple campaigns, including setup, optimization, and performance monitoring
Strong experience analyzing digital performance data and translating insights into actionable recommendations
Experience working with digital analytics and reporting tools to monitor traffic, engagement, and conversion
Understanding of conversion optimization, attribution, and digital performance metrics
Experience owning or supporting the accuracy and optimization of online listings (e.g., Google Business Profile or similar platforms)
Comfortable balancing analysis with execution and moving from insight to implementation
Detail-oriented, self-directed, and confident owning systems and outcomes
Preferred
Experience in senior living, healthcare, or regulated industries is a plus but not required
Company
Sonida Senior Living
Sonida Senior Living offers senior housing and services, including independent living, assisted living, and memory care.
Founded in 1990
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.08BKey Investors
First Financial Bank,Morgan StanleyConversant Capital
2026-01-05Post Ipo Debt· $900M
2024-08-15Post Ipo Equity· $84.52M
2023-06-29Post Ipo Equity· $13.5M
Leadership Team
Kevin Detz
Chief Financial Officer
Recent News
Company data provided by crunchbase