Dutch Bros Coffee · 12 hours ago
Customer Insights Analyst
1930 W Rio Salado Pkwy Tempe AZ 85281
Full-time
Hybrid
Entry, Mid Level
2+ years expDutch Bros Coffee is a fun-loving company that makes a difference one cup at a time. The Customer Insights Analyst provides analytical support to the marketing team, enabling enhanced business decisions through data analysis and insights.
CoffeeFood and BeverageRestaurants
Responsibilities
Work cross-functionally within the marketing team, operations, and finance to perform analysis on various types of data such as sales, product mix, loyalty, and other marketing KPIs
Track daily sales performance for LTO offerings and closely monitor sales vs forecast
Perform post-mortem promotional analysis and compile recommendations for future promotional tactics
Build comprehensive recaps of LTO and product drop performance and present findings to appropriate teams
Assist in the maintenance of the price change process
Make recommendations on item-level pricing for future price increases
Develop market strategies and campaigns based on data analysis and consumer insights and present recommendations to key stakeholders
Provide strategic guidance and insights to senior management to support decision-making and drive business growth
Prepare Reports and data-driven insights to the marketing team and key stakeholders
Develop and maintain dashboards and visualizations to track marketing performance and KPIs
Utilize statistical and analytical tools to interpret data and draw actionable conclusions
Measure the ROI of promotional activities and make recommendations for improvement
Identify trends and patterns in promotional data to optimize future campaigns
Other duties as assigned
Assist the Consumer Research Manager with various ad hoc projects
Qualification
Required
Bachelor's Degree in Business or a related field, (business, analytics, marketing, statistics, or economics) required
2 years in a business analyst or data analyst role, required
Expertise in Excel and PowerPoint
Strong presentation skills
Microsoft Excel
Data Visualization Tools (Power BI)
Analytics Insights
Business Intelligence Tools
Pricing Structures
In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
Must be able to collaborate in-person with occasional impromptu in-person meetings
Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds
Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed
Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively
Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed
Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software
Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools
Preferred
Multi-unit retail and/or restaurant experience, preferred
SQL experience preferred
Company
Dutch Bros Coffee
Dutch Bros is a high-growth operator and franchisor of drive-thru shops that focus on serving hand-crafted beverages.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.18BKey Investors
TSG Consumer Partners
2025-05-29Post Ipo Debt· $650M
2024-02-27Post Ipo Secondary· $232.4M
2023-09-06Post Ipo Equity· $300M
Leadership Team
Christine Barone
CEO and President, Board Member
D
Dane Boersma
Co-Founder
Recent News
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2026-02-04
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