rag & bone · 1 day ago
Director, Digital Analytics & Insights
New York, NY
Full-time
Onsite
Director/Executive
8+ years expRag & bone is seeking a Director of Digital Analytics & Insights to lead their data-driven strategy for understanding customer behavior and optimizing site performance. This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels.
ApparelE-CommerceFashion
Responsibilities
Develop and lead the customer and site analytics strategy, aligning with business objectives and KPIs
Oversee implementation and governance of analytics tools (e.g., Google Analytics, ActionIQ)
Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies
Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement
Build dashboards and reporting frameworks for executive and operational teams
Lead attribution modeling and ROI analysis for marketing and site initiatives
Partner with data engineering to ensure data integrity and accessibility
Manage a team of analysts and foster a culture of data-driven decision-making
Stay ahead of industry trends in analytics, privacy regulations, and emerging technologies
Qualification
Required
8+ years of experience in digital analytics, with at least 3 years in a leadership role
Expertise in web analytics platforms (Google Analytics), CDP (ActionIQ), and data visualization tools (Looker)
Strong understanding of eCommerce KPIs, customer behavior analysis, and site optimization
Experience with SQL and data manipulation; familiarity with predictive modeling and machine learning is a plus
Excellent communication skills and ability to influence senior stakeholders
Proven track record of building and leading high-performing analytics teams
Preferred
Experience with Customer Data Platforms (CDPs) and personalization engines
Experience with web analytics platforms (Google Analytics)
Knowledge of privacy and data compliance (GDPR, CCPA)
Familiarity with experimentation platforms
Familiarity with Shopify
Strong business acumen and ability to translate insights into action
Benefits
Paid Time Off
Clothing Allowance
Generous Employee Discount
Paid Parental Leave
Membership to Calm and access to other wellness benefits
Medical, dental, vision and ancillary benefits
401k
Company
rag & bone
rag & bone is a fashion retailer that sells clothing, shoes, and accessories.
201-500 employees
H1B Sponsorship
rag & bone has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Irving Place Capital
2024-02-16Acquired
2013-01-02Private Equity
Leadership Team
N
Nicolas Vermot
COO
B
Benjamin Harris
Chief Commercial Officer (CCO)
Recent News
2025-11-25
DBusiness Magazine
2025-11-21
Company data provided by crunchbase