netPolarity, Inc. (Saicon Consultants, Inc.) · 11 hours ago
Media Analyst
New York, NY
Contract
Hybrid
Entry, Mid Level
$40/hr - $46.55/hr
2+ years expnetPolarity, Inc. is seeking a Brand Marketing Analyst to join their team for a contract position with Disney. The Analyst will utilize media math and analytical skills to optimize media strategies and enhance campaign measurement, collaborating with internal stakeholders and clients to drive success.
DeliveryHuman ResourcesInformation TechnologyStaffing Agency
Hiring Manager
Swarna Wadibhasme
Responsibilities
Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis
Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities
Help to package media optimization case studies and measurement benchmarks for prospecting efforts
Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney's measurement capabilities
Qualification
Required
2+ years of media experience
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams
Bachelor's degree in a related field e.g. Marketing
Preferred
Experience at a fast-paced web publisher, media agency or TV Network preferred
Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus
Experience working in ad sales, media research (supply-side vendor)
Company
netPolarity, Inc. (Saicon Consultants, Inc.)
netPolarity, a subsidiary of Saicon, is a certified Woman and Minority-Owned Business Enterprise, a leading full-service workforce solutions provider delivering contingent workforce staffing, payrolling, temp-to-hire and direct-hire services to Fortune 500 companies nationwide.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Haixia Zhang
Chief Executive Officer
Company data provided by crunchbase