Manager, Audience Growth jobs in United States
cer-icon
Apply on Employer Site
company-logo

The Dallas Morning News · 1 day ago

Manager, Audience Growth

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$88K/yr - $106K/yr
date5+ years exp

The Dallas Morning News is seeking an Audience Growth Manager to enhance first-party data growth and audience engagement. This role involves leading initiatives to convert readers into loyal subscribers and optimizing marketing strategies across various channels.

NewsSocial MediaSports

Responsibilities

Develop and execute data-informed strategies to grow first-party audiences across email and SMS
Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
Enhance on-site lead generation tools and placements to maximize registration and engagement
Own reporting and dashboards to track acquisition, engagement, and conversion performance
Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Qualification

Audience developmentGrowth marketingCRMDigital marketingAnalytics toolsPaid media strategyLifecycle marketingAnalytical mindsetCommunication skillsCreative mindsetCollaborative mindset

Required

5+ years of experience in audience development, growth marketing, CRM, or digital marketing
Demonstrated success growing first-party data through registration and email acquisition
Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
Strong communication skills and ability to translate data into clear, actionable insights
Highly analytical, creative, and collaborative with a test-and-learn mindset
Hybrid role based in NYC; in-office presence required 4 days per week

Preferred

Understanding of paid media strategy and lifecycle marketing a plus

Benefits

Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match

Company

The Dallas Morning News

twittertwittertwitter
company-logo
The Dallas Morning News offers the latest local and international news via a variety of print and digital media.
dateFounded in 1885
location
Dallas, Texas, USA
people-size1001-5000 employees
web-link
http://www.dallasnews.com

Funding

Current Stage
Late Stage
Total Funding
$5.35M
Key Investors
Meta Journalism Project
2023-02-27Grant· $0.35M
2015-03-11Series Unknown· $5M

Leadership Team

leader-logo
Jim Moroney
Publisher/CEO
linkedin

Recent News

Beyond Bylines
BBC Cuts, Sinclair’s Takeover Push, Newsweek’s AI Move: Media News Recap for November
2025-12-06
WFAA
Hearst lays off 26 Dallas Morning News employees, weeks after assuming ownership of the paper, DMN confirms
2025-11-20
EIN Presswire
The Dallas Morning News Recognizes KE Andrews Among the Top Workplaces in D-FW for 2025
2025-11-10
Company data provided by crunchbase