Intuit · 19 hours ago
Staff Product Marketing Manager, Money Activation
Mountain View, CA
Full-time
Onsite
Senior Level, Lead/Staff
$158K/yr - $214K/yr
10+ years expIntuit is a company dedicated to improving small businesses’ success in the U.S. by providing financial solutions. They are seeking a Staff Product Marketing Manager to own the commercialization and go-to-market strategy for their Money Portfolio, focusing on driving adoption and retention within the Accountant Channel.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Drive substantial growth in QuickBooks Online subscribers (GNS) and New-to-Franchise (NTTF) customers, specifically by maximizing conversion within the channel's highest-volume workflow. This includes defining and executing on platform adoption targets
Maximize the adoption and usage of high-value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant-served clients. Key metrics include QBO w/ Payroll attach, Payroll activation, and overall multi-product attach lift
Maximize conversion by owning the end-to-end purchasing experience, specifically driving buy-path conversion improvement
Successfully champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics/sentiment
Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations like AI agents of our QBO platform
Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis. Serve as the primary PMM liaison to the Money Product Marketing and Product teams to ensure all products are built with the accountant's workflow, fiduciary duty, and trust concerns top-of-mind
Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation. This includes optimizing end-to-end onboarding experiences (e.g., Delegated Onboarding for Money/Payroll) and advocating for firm-level product controls
Define the core Platform Narrative and its associated messaging and positioning. This includes articulating the benefits and QBO & Payroll Value Props (Accountant POV) for accountant success, firm growth and client success
Own and execute the end-to-end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel. This includes inbound strategy, outbounding messaging, campaign delivery, and post-launch optimization
Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning. This involves defining and communicating the go-to-market strategy for new product SKUs, bundles, and pricing, ensuring alignment with the overarching One Intuit Strategy
Work with PMM & Product to directly influence performance in key ecosystem growth experiences such as influencing the purchase path strategy to optimize flow for adding a client/product, driving conversion, and increasing multi-product attach
Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products
Define and communicate the new platform experience for accountants and how workflows evolve in the platform (e.g., transition to the Intuit Accountant Suite/Supernova). This ensures clear messaging around centralized firm-wide visibility, enhanced control, and scalability for growing firms
Translate Agentic AI and platform evolution into clear accountant value to drive platform readiness, adoption, and retention. Develop positioning that articulates the benefits of AI agents (e.g., Accounting Agent, Payroll Agent) as a "done for you" tool to automate work, increase productivity, and empower insights
Lead the PMM strategy for major platform rollouts. This includes developing comprehensive change management materials and communications to ensure accountant buy-in and successful adoption of new AI-powered experiences. Drive clear positioning that articulates the platform value for scaling SMB clients
Qualification
Required
BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus
10+ years of professional experience in marketing, specifically driving high-volume, measurable go-to-market strategies within a digital channel or sales-supported environment
Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams to drive product change based on deep customer insight (VOA)
Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities (e.g., AI Agents, integrated platform workflows) into winning positioning and messaging that drives commercial results
Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$14.32BKey Investors
JP Morgan ChaseKleiner Perkins,Sierra Ventures,Technology Venture Investors
2026-01-30Post Ipo Debt· $5.8B
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Marianna Tessel
Chief Technology Officer
Recent News
Small Business Trends
2026-02-05
Crowdfund Insider
2026-02-05
Benzinga.com
2026-02-04
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