Roku · 6 hours ago
Senior Product Manager, Data Onboarding & Integration
San Jose, CA
Full-time
Hybrid
Senior Level
$176K/yr - $298K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Senior Product Manager will own the end-to-end onboarding and integration layer for advertiser and partner data, driving strategy and execution to enhance signal coverage and reliability while minimizing support burdens.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Onboarding platform ownership: Own the end-to-end onboarding experience for advertiser and partner data—setting the roadmap, standards, and operating model to scale adoption with minimal support
Events Manager evolution: Own and expand Roku's Events Manager to support broader event types, partner integrations, improved configuration UX, and self-serve diagnostics
Conversion signal onboarding: Deliver advertiser-facing onboarding for conversion signals, including pixel-based, server-to-server integrations (CAPI), and offline conversion inputs—improving time-to-integrate and signal quality
Partner integration patterns: Define scalable partner integration patterns for ecosystem partners (e.g., CDPs, tagging platforms, data platforms, shopping platforms), including repeatable connector frameworks and certification approaches
Delivery and billing integration: Integrate delivery and billing inputs from third parties (ad servers, SSPs, DSPs, measurement partners) so downstream systems can reliably reconcile "what ran" with "what was billed/paid."
Data contracts and quality: Set and enforce data contracts and quality standards (schemas, identity/metadata requirements, monitoring, alerting) to ensure signals are consistent, usable, and trusted
Privacy and governance: Partner with privacy/legal/policy to embed data governance and usage controls before data enters the platform
Value framework: Create a repeatable value framework to evaluate external signal sources—measuring impact versus cost to inform licensing and investment decisions
Qualification
Required
5+ years of product management experience, ideally in ad tech, ad data platforms, or ad measurement
Proven track record building and scaling onboarding platforms and partner-dependent products (APIs and/or UIs), with measurable improvements in adoption and reliability
Strong technical fluency with event schemas, data contracts, APIs, and integration architecture, plus comfort partnering closely with engineering on design and tradeoffs
Experience working with advertising ecosystem partners such as DSPs, SSPs, ad servers, measurement partners, and platforms in the marketing data stack
Familiarity with data quality and operational tooling (validation, monitoring, diagnostics, support workflows) and a bias toward reducing manual operations
Effective cross-functional leader able to align engineering, data, privacy/legal, partnerships, sales, and operations teams on priorities and drive clarity in ambiguity
Platform thinking mindset: standardize patterns, avoid bespoke solutions, and design for extensibility as the business scales
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-02-04
The Motley Fool
2026-02-03
2026-01-25
Company data provided by crunchbase