Openprise · 1 day ago
Sr. Manager, Campaign Programs
San Mateo, CA
Full-time
Hybrid
Senior Level
$135K/yr - $145K/yr
6+ years expOpenprise is the Ops and AI orchestration platform for modern GTM teams, helping them clean, enrich, and activate their data. They are seeking a Senior Manager, Campaign Programs to lead the execution of integrated demand generation programs, focusing on building scalable campaigns that drive pipeline and revenue.
Big DataBusiness Process Automation (BPA)CRMData IntegrationData ManagementMarketing AutomationSaaSSales Automation
Responsibilities
Campaign execution – Plan, launch, and optimize integrated digital and field marketing programs across email, paid media, web/digital, and events
Program management – Own campaign calendars, timelines, budgets, workflows, and deliverables to ensure flawless execution
GTM enablement – Translate demand generation strategy into scalable, repeatable programs that support a wide range of PLG-to-Enterprise motions
Performance & ROI – Track, analyze, and improve pipeline, conversion, CAC, and revenue impact across all campaigns
Process & playbooks – Build and maintain scalable campaign frameworks, best practices, and documentation
Continuous improvement – Apply insights, benchmarks, and experimentation to continuously raise campaign performance
Cross-functional leadership – Partner with Corporate Marketing, Product Marketing, Web, Ops, and Sales to align messaging and execution
Marketing Ops & technology – Partner with Ops to ensure clean data, accurate attribution, effective automation, and optimal use of platforms, including Marketo, Salesforce, analytics, and paid media tools
Problem solving & innovation – Proactively identify risks, resolve execution issues, and test new channels and approaches
Qualification
Required
6+ years of experience in B2B demand generation, campaign management, or growth marketing
Minimum 2 years in a Senior Manager-level campaign or program management role
Proven experience managing enterprise and multi-channel campaigns
Strong working knowledge of SEO/SEM, paid search and social, lifecycle and email marketing, and website conversion optimization
Experience partnering with Sales and Ops
Hands-on experience with marketing platforms such as Marketo, Salesforce, and analytics tools
Familiarity with ABM, field marketing, attribution modeling, and revenue analytics
Strong project management, prioritization, and execution skills
Highly analytical, metrics-driven, and ROI-focused mindset
Excellent communication and stakeholder management skills
Comfortable operating in fast-paced, high-growth, and evolving environments
Preferred
Experience managing agencies, vendors, or external partners is a plus
Background in B2B SaaS, data, AI, or enterprise technology preferred
Company
Openprise
Openprise provides a RevOps data automation cloud, assisting businesses in converting their data into actionable insights.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58.27MKey Investors
Morgan Stanley Expansion CapitalSIG China (SIG Asia Investments)Foothill Ventures
2024-03-05Series B· $25M
2021-10-20Series A· $16M
2020-04-22Seed· $4M
Leadership Team
Ed King
Founder and CEO
Mario Lim
Founder and CTO
Recent News
2025-03-29
Company data provided by crunchbase