itD · 1 day ago
Senior Marketing Analyst – Salesforce Data Cloud & Audience Strategy-Hybrid
San Francisco, CA
Full-time
Hybrid
Senior Level
7+ years expitD is seeking a Senior Marketing Analyst – Salesforce Data Cloud & Audience Strategy to support Company’s Business Messaging Marketing organization by building and scaling advanced audience segmentation and marketing analytics capabilities. This role is critical to enabling data-driven marketing campaigns that reach millions of customers by translating complex customer data into actionable audience strategies, automated reporting, and measurable business impact.
ConsultingInformation TechnologyIT ManagementProfessional ServicesSaaSSoftwareSoftware Engineering
No H1B
Responsibilities
Build, maintain, and activate audience segments in Salesforce Data Cloud using signal identification and SQL-based Calculated Insights
Design and implement audience strategies that support large-scale marketing campaigns and revenue opportunity sizing
Partner closely with Data Engineers to design and maintain data pipelines that feed audience systems and marketing reporting
Pull, clean, and analyze large datasets (millions of records) to deliver insights that inform marketing and sales decisions
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Translate complex business requirements into technical audience definitions and segmentation logic
Ensure data quality, troubleshoot discrepancies, and improve reliability across audience and reporting systems
Communicate insights and recommendations clearly to marketing, sales, and cross-functional partners
Attend regular internal practice community meetings
Collaborate with the itD practice team on marketing analytics and data strategy thought leadership
Contribute to client case studies, blogs, and learning materials
Build materials that support itD’s Digital Transformation practice
Attend internal itD networking events (virtual and in person)
Partner with leadership on career development and fast-track growth opportunities
Qualification
Required
7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills, including complex queries, CTEs, window functions, query optimization, and large-scale datasets
Hands-on experience with Salesforce Data Cloud (or comparable CDPs), including segment creation, Calculated Insights, and activation workflows
Proven experience building audience signals and audience segments for marketing campaigns
Experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with reporting automation, including scheduled reports, automated refreshes, and self-service dashboards
Proficiency with data visualization tools such as Tableau, Hive, or similar analytics platforms
Advanced Google Sheets and Excel skills
Working knowledge of Python for automation and API-based data workflows
Strong communication skills with the ability to translate technical concepts to non-technical stakeholders
Bachelor's degree in a relevant field or equivalent professional experience required
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics or enterprise marketing environments
Benefits
Comprehensive medical benefits
401k plan
Paid holidays
Medical
Dental
Vision
Life insurance
Networking & career learning and development programs
Company
itD
itD is a different kind of technology and software development consultancy that puts client needs at the center of what we do.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Valerie Risch
VP of Enterprise Collaboration Solutions
Raju Kotha
Director - Application Delivery
Recent News
2024-12-13
Company data provided by crunchbase