Electra.aero · 2 days ago
Manager, Digital Marketing and Website Management
Manassas, VA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expElectra Aero is pioneering sustainable aviation through the development of hybrid-electric aircraft. The Manager of Digital Marketing and Website Management will be responsible for developing digital strategies, managing website content, and optimizing digital performance to enhance the company's brand and customer engagement.
AerospaceAir TransportationElectric Vehicle
Responsibilities
Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities
Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling
Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content
Analyze, interpret and create strategic recommendations from channel performance data for company leadership
Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation
Oversee site architecture, page creation, content updates, and ongoing design and UX improvements
Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution
Coordinate with internal teams and external partners to support new site features and functionality
Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content
Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard
Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior
Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience
Provide visibility into digital performance to leadership and cross-functional teams
Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights
Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities
Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion
Qualification
Required
Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field
5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors
Demonstrated success managing brand social media channels and developing creative content
Experience working with graphic designers, writers, and media producers to create engaging campaigns
Strong written and verbal communication skills with an eye for detail and design
Ability to think strategically and execute tactically, often under tight deadlines
Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)
Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)
Proven ability to translate content into digestible, high-performing social media posts
Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment
Company
Electra.aero
Electra develops hybrid-electric aircraft for sustainable urban and regional air mobility.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Prysm CapitalStatkraft VenturesVirginia Innovation Partnership Corporation
2025-04-21Series B· $115M
2023-07-26Series Unknown
2023-06-01Grant
Leadership Team
Marc Ausman
VP, Sales & Support
Recent News
Company data provided by crunchbase