Adobe · 18 hours ago
Sr Marketing Manager
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$112K/yr - $215K/yr
8+ years expAdobe is a company focused on transforming digital experiences for everyone, from emerging artists to global brands. They are seeking a Senior Marketing Manager to lead global community campaigns, particularly in generative AI and the creative community, ensuring smooth execution and impactful community initiatives.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Coordinate weekly community campaign briefs and assist with team members briefings, partnering with the GTM Community campaign lead to ensure details are accurate and prepared for external communications
Deliver regular updates and maintain clear internal documentation and knowledge resources to ensure channel leads and partners have accurate, current information ahead of briefings
Write clear, actionable content briefs for community campaigns, ensuring creators and community partners understand goals, messaging, and deliverables
Lead day-to-day execution of creative activation campaigns across community programs, managing timelines, dependencies, and delivery milestones
Coordinate campaign components across creative, content, legal, procurement, and regional partners to ensure readiness and alignment
Assist with launch planning activities, asset readiness checks, and post-campaign wrap-ups
Leverage community insights, social listening, and creator feedback to identify emerging trends, refine campaign messaging, and uncover new opportunities to activate and grow creator communities globally
Partner with EMEA lead on testing and optimization efforts, including local language tests, A/B experiments, and other test workstreams
Gather feedback from internal teams and channel leads to refine processes and improve campaign execution
Review and consolidate content for reporting to ensure visibility and alignment across teams
Summarize weekly qualitative insights to inform future optimizations
Partner with finance to ensure funds are allocated, tracked, and spent appropriately
Support program budgets across community initiatives
Identify risks related to budget, resourcing, or timelines and proactively flag and resolve issues
Coordinate vendor onboarding and partnership workflows, ensuring compliance with procurement, spend tracking, and invoicing timelines
Qualification
Required
BA/BS Degree preferred OR 8+ years of experience as a Marketing Manager OR equivalent practical experience
8+ years of experience in Marketing
Strong documentation and operational management skills, including experience maintaining centralized knowledge hubs, process guides, briefing templates, meeting cadences, agenda planning, recap documentation, and follow‑through on action items
High proficiency in cross‑functional communication, ensuring partners receive timely, accurate updates and understand requirements, timelines, and dependencies
Experienced in managing multiple ongoing campaigns and new campaigns
Demonstrated experience in marketing, social media programs, and/or creator-centric campaign execution
Strong understanding of creator culture, UGC behaviors, social trends, and what motivates communities to participate, share, and advocate
Experience building or supporting community-led growth, including shareable content experiences, creator challenges, or social activation moments
A passion for shaping the future of creative AI
Knowledge of AI marketing trends, audience segmentation, and persona development
Knowledge of SEO standards and keyword research tools
Familiarity with content distribution and amplification strategies, including social media advertising and content marketing
Experience marketing directly to creators across platforms, with a strong understanding of creator motivations, workflows, and culture
Proven ability to build and activate creator communities that drive organic sharing, advocacy, and peer-to-peer influence
Experience with analytics tools and reporting dashboards
Ability to work independently across large internal teams as well as with partner organizations in the community
Strong communication, organizational, and project management skills
Preferred
Experience using Creative Cloud tools and services is a bonus
Benefits
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
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