Five Star Bank · 5 hours ago
VP of Marketing Strategy
Rancho Cordova, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $120K/yr
5+ years expFive Star Bank is an award-winning and high performing community business bank. The VP of Marketing Strategy is responsible for creating and managing marketing collateral, developing marketing campaigns, and enhancing the bank's brand through various content creation mediums.
BankingFinancial ServicesInsurance
Responsibilities
Working with the bank’s business development officers, create Responses to RFP’s, Banking Proposals and other marketing collateral
Working directly for the CMO, identify and develop marketing campaigns to promote the brand, employees and customers (in various California markets)
Interface with professional associations and organizations to leverage and build relationships and identify partnership opportunities
Under the direction of the CMO, and in collaboration with the marketing team, write and design various content pieces including advertising in print / radio / cable news / social media posts, and niche market collateral for distribution, which may include the bank’s Annual Report and ESG Report
Working with CMO, create content including articles, interviews, video and podcasts to build content library and promote the brand, its people and customers on websites and social media
Research and provide quarterly competitor analysis to CMO and provide input on strategy or opportunities in marketing space
Working with marketing team, maximize generative engine optimization for all social channels
Working with marketing team, execute on social media ad campaigns and track ROI through data analytics including Google Analytics
Review client touchpoints (including relationship management, lending and business development) to ensure consistency and adherence to brand standards
Attend and assist with company events in support of business development efforts
Acts as representative of Five Star Bank to internal and external stakeholders and operates with the highest level of professionalism and integrity
Must have excellent attention to detail and strong writing skills
Comply with all Anti-Money Laundering Laws and Regulations
Other duties and project management as assigned
Qualification
Required
Bachelor Degree in Graphic Design, English, Communications, Marketing, or Public Relations
Minimum 5 – 10 years related work experience
Proficient in Microsoft Word, Excel, PowerPoint, & Outlook
Working knowledge of data analytics and generative engine optimization
Social media channel management proficiency
Experience with design tools, including Adobe suite (Photoshop), InDesign, Lightroom and Canva
Excellent verbal and written communication skills, especially writing skills
Professional appearance and demeanor
Acute attention to detail
Demonstrates a high level of professionalism in dealing with confidential and sensitive issues
Coordinate multiple tasks simultaneously and ability to manage priorities and workflow
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Commitment to excellence and high standards
Ability to deal effectively individuals at all organizational levels
Good judgment with the ability to make timely and sound decisions
Strong organizational, problem-solving, and analytical skills
Company
Five Star Bank
Five Star Bank offers a wide range of consumer and commercial banking services to individuals, municipalities, and businesses.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$10M2019-11-04Series Unknown· $10M
Leadership Team
Martin Birmingham
President and CEO
Christopher Campise
SVP and CIO
Recent News
Financial Institutions, Inc.
2025-10-01
Company data provided by crunchbase