Heartbeat · 2 weeks ago
Senior Vice President, Group Account Director (Digital Transformation)
Heartbeat is a full-service agency for healthcare Challenger Brands, known for its innovative strategies and integrated approach. The SVP, Group Account Director – Digital Transformation will lead transformative solutions for pharmaceutical clients, focusing on modernizing their operating models and enhancing customer engagement through integrated strategies that blend technology, data, and marketing.
AdvertisingMarketing
Responsibilities
Own senior client relationships and act as a trusted strategic extension and consulting advisor to their team
Lead brand and coordination of engagement strategy across marketing, technology, and data
Partners with various client-side disciplines such as Customer Experience, Tech and Marketing teams to design and execute transformational solutions, while balancing advocacy and partnership with internal agency teams
Help clients modernize internal capabilities, workflows, and engagement models and managing client expectations against existing or incremental scope solutions
Translate complex business challenges into scalable, outcome-driven solutions and have a strong ability to quickly adapt and support new guidance, learnings and options forward to delivering recommendations and plans
Drive organic growth by expanding services, platforms, and solution offerings
Lead, staff, and develop high-performing integrated cross-functional teams
Own revenue, forecasting, and profitability across assigned initiatives
Lead budget planning and scope development
Optimize internal resources, capabilities, and MarTech investments
Keep senior leadership informed of performance and risks – quickly setting and/or resetting expectations
Establish best practices for integrated, consultative delivery
Mentor and cultivate supporting talent across teams
Act as an organizational business transformation partner to clients
Lead solution design across MarTech, patient engagement platforms, data, and CRM ecosystems
Demonstrate deep understanding of required client front end and back-end capabilities to deliver a modern, personalized customer experience in the pharmaceutical space
Sell consultative engagements that go beyond campaigns—focusing on systems, processes, and long-term impact
Guide clients through change management tied to new capabilities, platforms, workflows, and operating models
Bring a services- and solutions-oriented mindset, reframing briefs into transformation opportunities
Shape how Heartbeat and Publicis Health deliver consulting-led offerings within pharma
Own and articulate the long-term vision
Lead annual planning, roadmap, and major strategic initiatives
Identify and activate growth opportunities within existing accounts
Serve as the strategic north star for cross-functional teams
Ensure flawless execution across integrated teams and partner agencies, across a variety of execution models (waterfall, agile, agilefall, etc.)
Evaluate creative, strategic, and technical outputs against business outcomes
Apply a holistic, channel-agnostic lens across HCP, digital, consumer, PR, med ed, and emerging platforms
Coordinate across Publicis Health capabilities to deliver scalable solutions
Serve as senior point of contact with D2D and leadership updates
Build trust-based relationships with C-suite and senior stakeholders
Navigate complex, politically sensitive client environments
Position the agency as a transformation and innovation partner
Represent Heartbeat as a thought leader in digital transformation and customer engagement
Qualification
Required
Significant pharmaceutical experience required working across marketing and cross functional teams
Proven digital consulting background (agency or consulting-led agency model)
Demonstrated MarTech expertise (CRM, platforms, data-driven engagement, etc.)
Experience selling and delivering transformational solutions, not just advertising
Channel-agnostic experience across multiple functional areas
Services- and solutions-oriented mindset
5+ years of people management experience
Executive presence with strong storytelling and influence skills
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Heartbeat
Heartbeat is a full-service marketing agency for healthcare Challenger Brands.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2025-07-31
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