Digitas North America · 1 day ago
Associate Brand Strategist Intern
New York, NY
Internship
Hybrid
Intern
$16.35/hr - $24.19/hrDigitas North America is a Networked Experience Agency that focuses on creating magnetic experiences for brands. As an Associate Brand Strategist Intern, you will support core strategic disciplines including account planning, primary research, media planning, and analytics while gaining exposure to various marketing tools and techniques.
Marketing & Advertising
Responsibilities
Using data-supported insights to design strategies that put the consumer at the center
Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges
Designing communications strategies to bring modern media architectures to life
Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients
Briefing creative teams for a range of assignments within the agency
Researching, both qualitatively and quantitatively to influence major project directions and decisions
Studying the consumer’s environment in order to define the experience a brand needs to provide people and what problem it will solve for them
Tracking the activities of brands and understanding the competitive landscape
Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses
Being an indispensable source of information, insight and inspiration in the creative process to enhance the work
Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics
Qualification
Required
Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave
Is excited by the thought of uncovering opportunities that move our brands businesses forward
Stays privy to new digital platforms, social media, technologies and trends
Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you've read books by Byron Sharp or Daniel Kahneman)
Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc
Looks for creative ways to reframe problems into exciting new challenges
Isn't afraid to have a strong POV and can present it clearly, simply and persuasively
Works well as part of a team, sometimes leading, sometimes following and supporting
A lifelong learner who is never satisfied with one's knowledge and skills of their craft-not afraid to challenge the status quo
Self-motivated, eager to jump into any challenge
To be considered, candidates will need to submit a YOUnicorn Brief as part of the application. Briefs should be no more than 60 seconds
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
Founded in 2006
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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