RG Barry Brands · 14 hours ago
Director, Global Brand.com Ecommerce & Revenue
Boston, MA
Full-time
Hybrid
Director/Executive
10+ years expRG Barry is committed to driving innovation and growth in the ecommerce space, focusing on delivering exceptional customer experiences across its portfolio of brands. The Director, Global Brand.com Ecommerce & Revenue is responsible for driving revenue growth across the RGB portfolio of brand.com sites through ownership of the end-to-end customer journey, ensuring profitable growth through strategic decisions in merchandising, marketing, and operations.
Consumer GoodsFashionLeisureLifestyleManufacturingWeb Design
Hiring Manager
Bobbie Todd
Responsibilities
Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future brands.com sites via acquisitions
Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity
Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion
Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance
Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact
Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion
Own the end-to-end customer journey across all RGB brand.com sites with accountability for conversion rate, revenue per visit, and checkout completion
Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout
Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights
Monitor and act on performance trends across devices, traffic sources, and customer segments
Lead onsite merchandising strategy as a conversion and confidence-building tool
Own onsite product storytelling and presentation, ensuring products are contextualized for different customer segments, use cases, and shopping missions
Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences
Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors
Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently
Optimize landing pages, onsite paths, and campaign execution to maximize ROI on paid and owned traffic
Champion personalization strategies based on behavior, intent, and lifecycle stage
Maintain accountability for brand.com demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives
Lead Brand.com strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics
Lead, coach, and develop a high-performing ecommerce team
Qualification
Required
Bachelor's degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience
10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes
Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance
Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results
Demonstrated ability to translate brand narratives into high-performing onsite product storytelling
Proven success optimizing end-to-end customer journeys to drive conversion and sales
Hands-on experience with ecommerce testing, experimentation, and personalization strategies
Experience partnering closely with Ecommerce Marketing to maximize return on traffic investment
Demonstrated ability to lead and develop teams and influence cross-functional partners
Ability to be in office 2-3 days per week in Boston, MA. This is not a remote role
Preferred
Consumer brand, apparel, footwear, or lifestyle experience preferred
Company
RG Barry Brands
RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands.
51-200 employees
H1B Sponsorship
RG Barry Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-06-11Acquired
2008-03-10IPO
Leadership Team
Bob Mullaney
President & CEO
Elizabeth Ambargis, CPA, MBA
Chief Financial Officer
Recent News
Morningstar.com
2025-11-28
MarketScreener
2025-09-30
Company data provided by crunchbase