Equinox · 1 hour ago
Vice President, Personal Training
New York, NY
Full-time
Onsite
Director/Executive
$240K/yr - $300K/yr
12+ years expEquinox Group is a high growth collective of the world's most influential lifestyle brands. The Vice President of Personal Training is responsible for leading the strategic vision and operational excellence of Equinox’s Personal Training business, driving revenue growth and enhancing the member experience.
FitnessHealth CareLifestyle
No H1B
Responsibilities
Own and drive the international Personal Training revenue strategy, delivering annual budget and growth targets
Develop and execute strategies to optimize acquisition, conversion, retention, and lifetime value within the PT business
Partner with internal teams to develop pricing architecture, product tiers, and market-specific growth plans
Leverage advanced analytics to forecast, monitor, and optimize PT performance and profitability at both macro and club/market levels
Lead long-range planning for PT expansion aligned with new club development, geographic growth, and brand evolution
Build and scale standardized PT operational systems across all clubs while supporting local market adaptability
Implement centralized KPIs, real-time dashboards, performance scorecards, and productivity benchmarks
Strengthen cross-functional partnerships with Operations, Training & Education, Finance, People & Culture/Talent Acquisition, Marketing, and Executive Leadership
Improve the end-to-end coach and member journey through integrated operational and experiential enhancements
Lead, develop, and inspire a high-performing PT organization, including Regional PT Leaders, Directors, and field teams
Cultivate a culture of continuous improvement, high accountability, and elite coaching standards
Partner with People & Culture/Talent Acquisition to attract, develop, and retain top-tier coaching talent
Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning
Drive PT innovation across digital-physical coaching experiences, AI-supported training insights, and premium service design
Deliver next-generation PT programming that deepens personalization, engagement, and measurable member results
Evaluate external industry trends and integrate best-in-class methodologies into the PT product ecosystem
Qualification
Required
12+ years of leadership experience in fitness, performance coaching, boutique wellness, hospitality, or high-touch client service organizations
Proven success scaling Personal Training or coaching-based revenue streams across national or multi-site operations
Demonstrated strength as both a disciplined business operator and a people-centric culture builder
Prior responsibility for multi-regional field teams and significant PT revenue ownership
Builder of high-performance cultures with exceptional influence and leadership capability
"Coach of coaches" with a strong track record of developing leaders who drive team excellence
Data-driven, analytically rigorous decision-maker with strong financial acumen
Strong executive presence, communication, and storytelling skills
Strategic thinker with operational pragmatism and creativity
Benefits
We offer competitive salary, benefits and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Company
Equinox
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.8BKey Investors
Silver Lake,Sixth StreetSilver LakeL Catterton
2024-03-08Private Equity· $1.8B
2024-03-08Debt Financing
2020-02-07Private Equity
Leadership Team
Matt Delaney
Director | Equipment and Program Innovation
Recent News
Research and Markets
2025-12-03
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