Fanatics · 7 hours ago
Senior Manager, Social Creative
New York, NY
Full-time
Hybrid
Senior Level
$157K/yr - $200K/yr
7+ years expFanatics is a leading global digital sports platform, and they are seeking a Senior Manager, Social Media Content to enhance their Sportsbook’s social presence. The role involves creating and managing engaging content across various social media channels, driving brand awareness and community engagement.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own what goes out on Fanatics Sportsbook social media channels, including TikTok, Instagram, Facebook, X, Reddit, Discord, and YouTube
Maintain a content calendar across all channels, providing consistent communication and visibility on the publishing plan at daily, weekly, and monthly checkpoints
Proactively plan, produce and execute content that entertains and generates strong organic reach
Partner closely with internal and external Social Creative Team to improve our content and test bold ideas, balancing creative insight and brand tone with quantitative analysis
Partner closely with the Influencer & Talent Team to identify, engage and execute highly engaging and entertaining concepts with a range of talent spanning niche creators to campaign-headlining celebrities and athletes
Represent and secure what each channel needs to be successful in national and local campaigns, mentoring other functional teams on what works on social
Ensure content meets legal and regulatory compliance requirements through direct partnership with internal teams
Work closely with the Director, Social Media to develop/influence paid media strategies supporting campaigns
Qualification
Required
7+ years experience of demonstrated success driving social strategy and execution for major consumer brands or sports publishers, with a proven track record of growing communities over time
Expert knowledge of TikTok, Instagram, Facebook, X, Discord, Reddit, and YouTube, with an emphasis on the nuances of each platform's features and the unique needs and behaviors of each platform's users
Strong production acumen. You know how to get things made, with experience partnering with creative teams, both internal and agency, to effectively brief, deliver feedback, and project manage
Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social
Experience working in social media content and performance management systems, such as Sprinklr
Experience successfully collaborating with influencers and creators on behalf of a brand or business
Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse audiences and build relationships
Knowledge of paid advertising and business tools available on TikTok, X, Meta, and YouTube
Prior experience in sports, with a deep understanding of contemporary American pro sports leagues and gameplay
Open to regular travel to events and other Fanatics offices for various offsite and team meetings
Preferred
Candidates with agency experience and a proven track record of working across multiple brands are strongly preferred
Knowledge of current trends, regulations, and best practices in the betting and gaming sector is a plus
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
2026-02-04
The Philadelphia Inquirer
2026-02-04
Sports Business Journal
2026-02-03
Company data provided by crunchbase