2K · 7 hours ago
Specialist, Global Creators & Influencers - NBA 2K
Novato, California, United States
Full-time
Hybrid
Entry Level
$66K/yr - $97K/yr
1+ years exp2K is a global video game company known for publishing popular titles including NBA 2K. They are seeking a Creator & Influencer Specialist to manage and execute a high-volume creator and influencer content pipeline, ensuring quality deliverables and tracking success through analytics.
Developer APIsPublishingSoftwareSportsVideo Games
Responsibilities
Identify and vet both endemic NBA 2K creators and non-endemic (variety, lifestyle, entertainment) influencers who align with our brand voice
Maintain a database of partners including content specialization, platform, and performance
Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats
Track the flow of assets from briefing to outreach to final delivery, ensuring all creator outputs meet deadlines, technical specifications, and usage requirements
Organize, tag, and distribute finished creator assets to cross-functional partners such as Paid Media and Social, ensuring content is scaled across appropriate channels (YouTube, TikTok, Instagram, X, etc)
Utilize analytics tools to report on the success of creator videos and livestreams for campaigns to inform future strategies
Support the execution of creator activations and events (e.g. NBA 2K Community Day preview events) that empower creators to produce impactful content and educate their communities
Help conceptualize and produce engaging ‘edutainment’ that effectively communicates key product messaging
Proactively surface standout content and emerging formats to inspire community-driven programming
Qualification
Required
1-2 years of experience in creator relations, influencer marketing, or content production, ideally in gaming. Internships count and are valued!
Strong understanding of NBA 2K (or comparable live/sports game franchises) is required, including familiarity with the game, the community, and the culture
Knowledge of the tools and best practices across content platforms (YouTube, TikTok, Twitch, Instagram, X, etc)
Power user of spreadsheets, project management tools, and collaborative tools like G Suite who genuinely enjoys keeping dozens of moving parts in order
Enthusiastic about producing scalable content and building creator-driven opportunities
Curious, proactive, and eager to grow!
Ready to thrive in a fast-paced environment where priorities can shift quickly to meet demands for timely content
Preferred
Fundamental proficiency in Adobe creative apps (Photoshop, Premiere Pro) is a plus
Benefits
Bonus and/or equity awards
Eligibility to participate in our 401(K) plan
Employee Stock Purchase Program
Medical, dental, vision, and basic life insurance coverage
14 paid holidays per calendar year
Paid vacation time per calendar year (ranging from 15 to 25 days)
Eligibility to participate in the Company’s discretionary time off program
Up to 10 paid sick days per calendar year
Paid parental and compassionate leave
Wellbeing programs for mental health and other wellness support
Family planning support through Maven
Commuter benefits
Reimbursements for fitness-related expenses
Company
2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.
1001-5000 employees
H1B Sponsorship
2K has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (11)
2023 (19)
2022 (15)
2021 (24)
2020 (19)
Funding
Current Stage
Late StageLeadership Team
Phil Dixon
Chief Operating Officer
Darrell Gallagher
SVP, Studio Head
Recent News
2025-11-19
Company data provided by crunchbase