Blavity Inc. · 18 hours ago
SEO Analyst
Blavity Inc. is seeking a data-driven SEO Analyst to support their Director of SEO in driving organic growth across their portfolio of digital media brands. The role involves conducting comprehensive SEO analysis, implementing optimization strategies, and collaborating with editorial teams to enhance search visibility and drive targeted organic traffic.
CommunitiesDigital MediaSocial Media
Responsibilities
Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars
Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies
Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals
Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards
Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights
Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work
Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Data Science, or related field
2-4 years of hands-on SEO experience, preferably in media, digital publishing, or agency environment
Proven track record of improving organic search performance through data-driven strategies
Experience working with content management systems and editorial teams
Demonstrated ability to manage multiple projects and meet tight deadlines
Expert proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
Strong understanding of HTML, CSS, and basic JavaScript for technical SEO implementation
Experience with content management systems (WordPress, custom CMS platforms)
Proficiency in data visualization tools and Excel for reporting and analysis
Familiarity with project management tools (Asana, Slack)
Strong analytical and problem-solving skills with ability to translate complex data into actionable insights
Excellent written and verbal communication skills for collaborating with editorial and technical teams
Detail-oriented mindset with strong organizational skills to manage multiple brand properties
Ability to work independently while maintaining strong cross-functional relationships
Understanding of content marketing principles and user experience best practices
Flexibility to adapt to changing priorities and breaking news cycles
Passion for digital media and commitment to amplifying Black voices and stories
Preferred
Previous experience in an agency or project-based environment with multiple client/brand management
Experience with news SEO, including Google News optimization and real-time content opportunities
Understanding of Black culture, tech entrepreneurship, and digital media landscape
Experience with schema markup implementation for news and media sites
Company
Blavity Inc.
Blavity Inc. is a venture-backed corporation that builds product solutions and media for influential consumers and enterprises who want to reach them.
Funding
Current Stage
Growth StageTotal Funding
$9.36MKey Investors
Google Ventures500 Global
2018-07-20Series A· $6.5M
2017-12-11Seed
2017-04-12Seed· $1.86M
Recent News
2025-11-08
Company data provided by crunchbase