Kendo Brands, Inc. · 13 hours ago
Associate Manager, Paid Media – North America Fenty
San Francisco, CA
Full-time
Hybrid
Entry, Mid Level
$82K/yr - $102K/yr
2+ years expKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton. The Associate Manager, Paid Media is responsible for supporting full funnel paid media strategies for the Fenty NA business, focusing on driving demand generation and scalable revenue through performance marketing and retail media.
Consumer GoodsE-CommerceFashionLifestyleRetailWeb Design
Responsibilities
Manage media campaigns and projects and oversee execution across all channels (e.g., Paid Media, Paid Social, Paid Search, etc.) to support customer and revenue growth
Manage outline of requirements and needs for all activations, owned and retailer campaigns, and launches; ensure all are received on schedule and are organized, routed for necessary approvals, and sent to agency for on-time delivery of all needs
Manage overall media activation calendar and roadmap; manage identified projects from start to finish to ensure success of delivery and performance
Support and brief creative and messaging needs for best-in-class ads, partnering with creative, copy, marketing teams, and global brand stakeholders
Collaborate with a media agency on overall channel project management and monitoring KPIs to hit channel goals, keeping a pulse on business trends and suggesting shifts to optimize
Assist in developing integrated, 360-degree activation plans for key Fenty campaigns, launches, and ongoing support, providing recommendations based on best practices, campaign needs, and global Fenty brand objectives
Contribute to a continuous test and learn roadmap, iterating on learnings to inform ongoing optimization and improvement, sharing insights with global partners
Support QA for all ad previews and placements pre-launch, ensuring proper functionality and visual correctness
Contribute to regular reporting on Fenty channel performance, highlighting insights, trends, and opportunities for continuous improvement to digital, cross-functional, and global Fenty teams
Analyze performance and retailer KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals for the Fenty brand
Own larger 360 channel and campaign reporting for review and insights, sharing with North America and global Fenty teams
Assist in managing Fenty paid media spend against budget, optimizing investment and strategies to balance efficiency and goals
Support the tracking and processing of Fenty paid media invoices in a timely manner for financial schedules
Partner with marketing, social, and creative teams, as well as global Fenty brand partners, to identify creative opportunities for paid media channels
Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities to test for the Fenty brand, considering global applicability
Stay informed on paid media trends and performance, sharing insights with team leadership, cross-functional partners, and global Fenty stakeholders
Collaborate with global partners to ensure consistent brand messaging and campaign execution across regions
Qualification
Required
2+ years of paid media experience (eCommerce, retail, and/or DTC preferred), with demonstrated success driving results across multiple brands, platforms, and budgets
Understanding of current industry changes/pivots & experiencing navigating and pivoting through them
Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner
Strong working knowledge of marketing and analytics tools and technology (MMM, Google Analytics, Facebook Ads Manager, Google Ads, etc.)
Experience managing agency and vendor relationships. Experience also with internal channel execution preferred
Able to balance creative and analytical thinking while being customer-focused and brand-obsessed
Thrives in collaborative, cross-functional environments, demonstrating strong self-drive, accountability, and the ability to function independently while being an effective team player
Ability to manage to the bigger picture but also willing to roll up their sleeves and dig in – no task is too small mentality
Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Ability to adapt to a dynamic, fast-paced environment & comfortable with navigating through ambiguity
BA/BS in a technical field from a leading university
Benefits
Annual bonus
Comprehensive benefits package including: medical, dental and vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Opportunity to work from anywhere for two weeks during the calendar year
December wellness/shutdown week for applicable positions
Company
Kendo Brands, Inc.
Kendo is the small but mighty force behind your favorite beauty products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kristin Walcott
Chief Executive Officer
Sapna Parikh
Chief Digital Officer, SVP (Fenty Beauty/Skin, Ole Henriksen, KVD Beauty,)
Recent News
2023-12-22
Company data provided by crunchbase