Anthropic · 20 hours ago
Technical Program Manager, Marketing Technology
San Francisco, CA | New York City, NY
Full-time
Hybrid
Senior Level
$290K/yr - $365K/yr
7+ years expAnthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. The Technical Program Manager for Marketing Technology will lead complex initiatives in marketing measurement, infrastructure, and automation, working closely with various teams to drive data-driven marketing decisions.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations
Design and execute comprehensive incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests with media partners to calibrate and validate MMM outputs
Lead brand lift study design and execution across media platforms to measure awareness, consideration, favorability, and intent
Synthesize measurement results across MMM, brand lift, and incrementality testing for holistic marketing effectiveness views, building reporting frameworks that connect brand health metrics to business outcomes
Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and driving stakeholder alignment on build-vs-buy decisions while mapping dependencies and identifying blockers
Serve as key contact for vendors and agencies, managing relationships, business reviews, and coordinating execution with implementation roadmaps
Establish operational excellence standards including monitoring, alerting, version control, automated privacy validation, and incident response protocols while maintaining executive visibility into platform initiatives and working with Legal and Security on vendor reviews
Partner with Marketing leadership to identify, prioritize, and support deployment of AI-powered automation solutions for marketing operations
Establish governance frameworks, quality standards, validation processes, and monitoring mechanisms for automated marketing workflows
Build sustainable operating models for ongoing automation maintenance and continuous improvement
Track and measure automation impact to demonstrate ROI to leadership and cross-functional teams
Act as a center of excellence to socialize successful automation stories within Marketing to the broader Anthropic organization
Qualification
Required
Have 7+ years of technical program management experience, with 3+ years in marketing measurement, analytics infrastructure, or data science programs
Have a track record of successfully managing complex programs involving data science, marketing operations, engineering, agencies, and vendors
Possess deep understanding of MMM, attribution, incrementality testing, brand lift studies, and experimentation design
Have strong technical fluency with customer data platforms, marketing data sources, data warehouses, and analytics platforms
Have experience evaluating and migrating between marketing technology platforms or data infrastructure systems
Can engage with data scientists on regression analysis, causality, adstock modeling, and experimental design
Understand CDP architecture including event collection, tag management, streaming delivery, reverse ETL, and privacy compliance
Are familiar with privacy regulations (GDPR, CCPA) and data sovereignty requirements
Have a track record of delivering 0-to-1 programs on aggressive timelines with high visibility
Excel at translating technical concepts for varied audiences and can influence without authority
Thrive in ambiguous situations, bringing structure to complex challenges with competing priorities and limited resources
Have excellent written and verbal communication skills with executive presence and strong presentation abilities
Are passionate about Anthropic's mission and interested in the challenges of bringing frontier AI capabilities to market
We require at least a Bachelor's degree in a related field or equivalent experience
Benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Fidelity,ICONIQ Capital,Lightspeed Venture PartnersLightspeed Venture PartnersGoogle
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
Co-Founder and CEO
Daniela Amodei
President and co-founder
Recent News
2026-02-05
Inc42 Media
2026-02-05
Company data provided by crunchbase