Coalition, Inc. · 17 hours ago
Integrated Campaigns Lead
Coalition, Inc. is the world's first Active Insurance provider focused on preventing digital risk. The Integrated Campaigns Lead will bridge Demand Generation and Product Marketing, leading the planning of integrated campaigns that engage priority audiences and drive measurable business impact.
Cyber SecurityInformation TechnologyInsuranceInsurTechRisk Management
Responsibilities
Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content
Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively
Own and execute the multi-channel campaign strategy, setting full-funnel goals and ensuring the right mix of channels to maximize reach and impact
Rally large cross-functional groups—PMM, Content, Creative, Growth, RevOps, and Sales—around unified campaign plans and activations
Optimize channel investment to ensure efficient, high-impact audience engagement
Provide analytics, reporting, and insights to drive continuous campaign improvement
Qualification
Required
8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing
Experience leading campaigns at a growing company and operating at scale
Strong understanding of multi-channel GTM motions, audience segmentation, and campaign orchestration
Excellent communication and project management skills; proven ability to rally large cross-functional teams
Strong analytics and campaign performance reporting skills
Preferred
Familiarity with IT buyers or the insurance market
Experience working closely with Product Marketing and Sales organizations
Background in omnichannel orchestration and full-funnel optimization
Benefits
100% medical, dental and vision coverage
Flexible PTO policy
Annual home office stipend and WeWork access
Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
Competitive compensation and opportunity for advancement
Company
Coalition, Inc.
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes.
Funding
Current Stage
Late StageTotal Funding
$800MKey Investors
Mitsui Sumitomo Insurance CompanyAllianz X,Kinetic Partners,Valor Equity PartnersDurable Capital Partners,T. Rowe Price,Whale Rock Capital Management
2025-03-03Corporate Round· $30M
2022-07-08Series F· $250M
2021-09-28Series E· $205M
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Company data provided by crunchbase