Sony Pictures Entertainment · 4 hours ago
Executive Director, Social Creative
Culver City, California
Full-time
Hybrid
Director/Executive
$150K/yr - $195K/yr
12+ years expSony Pictures Television Studios (SPTS) is a leading content provider producing programming worldwide. The Executive Director, Social Creative will lead the studio's social voice and storytelling, partnering with various teams to create a distinctive social-first brand presence across all SPTS IP.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
Partner with the SVP of Creative Marketing to define and evolve the social brand voice, tone, and creative direction for Sony Pictures Television Studios and its portfolio of IP
Lead the social creative strategy across platforms, translating studio and series brand positioning into culturally relevant, platform-native storytelling
Build, lead, and mentor a nimble team of social writer/producers responsible for ideation, content capture, editing, and delivery across multiple active series
Oversee social ideation and execution for 20+ active shows spanning live action, animation, and kids content, with a focus on adult-targeted series for major streaming platforms
Drive innovation in creative formats, storytelling approaches, and content pipelines to fuel growth, engagement, and fandom across TikTok, Instagram, YouTube, and emerging platforms
Establish creative best practices for social content, including short-form video, memes, reactive content, creator collaborations, and original series-driven concepts
Work closely with talent, show creatives, publicists, and production teams to capture compelling, authentic content while fostering trust and creative collaboration
Provide hands-on creative leadership on set and during key moments, ensuring social content opportunities are identified and executed in real time
Collaborate with Marketing Operations and Production partners to align on workflows, timelines, and delivery while maintaining creative agility
Support major campaigns, launches, and event activations (e.g., San Diego Comic-Con) with social-first creative leadership and execution
Use performance insights, cultural trends, and audience behavior to inform creative decisions and continuously evolve the social strategy
Foster a creative culture that encourages experimentation, speed, and excellence while providing clear direction, feedback, and growth opportunities for the team
Qualification
Required
12+ years of experience in social creative leadership within entertainment, streaming, agency, or digital-first media environments
Proven success defining and scaling a distinctive brand voice across social platforms for premium IP or consumer-facing brands
Demonstrated experience leading social creative for major streaming or television campaigns, with hands-on involvement in concepting and execution
Deep understanding of social platforms, algorithms, formats, and audience behaviors, with a strong point of view on where culture is heading
Strong background in short-form video storytelling, including concept development, on-set capture, post-production, and final delivery
Experience working directly with talent, producers, and show creatives, with the ability to navigate creative sensitivities and build trust
Track record of building and mentoring high-performing creative teams in fast-paced, high-volume environments
Ability to balance creative ambition with practical execution, timelines, and resource constraints
Comfortable operating in an entrepreneurial studio environment that values speed, experimentation, and iterative learning
Strong creative instincts paired with the ability to use data, insights, and performance metrics to refine strategy and drive growth
Bachelor's degree in Advertising, Film, Communications, Media Studies, or equivalent professional experience
Benefits
May also qualify for annual incentive and/or comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Aditya Tahilramani
Vice President of Information Technology
Recent News
2026-01-18
2026-01-18
Company data provided by crunchbase