Senior Healthcare Advisors, LLC · 7 hours ago
Content Specialist
Deerfield Beach, FL
Full-time
Onsite
Entry, Mid Level
$68K/yr - $70K/yr
2+ years expSenior Healthcare Advisors is a national healthcare insurance advisory agency specializing in Medicare Advantage. They are seeking a Content Marketing Specialist to manage email copy and customer-facing content, focusing on creating personalized, engaging content that aligns with audience needs throughout the marketing funnel.
Insurance
Hiring Manager
Rolando Unda
Responsibilities
Create and optimize content and email copy to personalize messaging by segment, lead stage, and behavior
Support landing pages and ad messaging for ad platforms (Google Ads, Bing Ads, Meta Ads, X, TikTok, Pinterest) with clear, compliant copy, image and disclaimers
Analyze performance metrics like CTR, CPC, CPM, open rates, click rate, conversions, call outcomes, and other funnel metrics (TOFU, MOFU, BOFU) to provide recommendations and take action with creative initiatives
Create and optimize content formats and copies for webpages, email, and ad messages to resonate with specific audience needs throughout different customer journeys
Collaborate with sales, operations, and legal teams to reach excellence in paid media, analytics, operations, and compliance
Bring a proactive, team-first, generalist mindset who can take ownership of creative content to be constantly refined and scaled
Qualification
Required
2-4 years in marketing content, blogs, and email marketing, ideally in healthcare, fitness, or wellness
Bachelor's degree in marketing, communications, English, or journalism
Strong copywriting, storytelling, and editing skills to drive leads and calls into the sales pipeline
Clear, simple content style with strong attention to detail, accuracy, and compliance
Experience with email platforms (MailChimp, Constant Contact, etc.), basic analytics, paid media digital channels, and tools like Canva or Adobe
Strong organizational skills, proactive communication, and a willingness to learn
Team-oriented mindset with high emotional intelligence, strong commitment, and passion for understanding the entire marketing contribution to the company
Preferred
Apply with content and writing samples, preferably health-related content, with performance metrics
Company
Senior Healthcare Advisors, LLC
Senior Healthcare Advisors is a healthcare insurance advisory agency based in Deerfield Beach, FL.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase