Carhartt · 20 hours ago
Creative Lead II - Ecommerce
Dearborn, MI
Full-time
Hybrid
Senior Level
7+ years expCarhartt is a company dedicated to serving hardworking people, and they are seeking a Creative Lead - Ecommerce to oversee the art direction and execution for e-commerce product photography and video. The role involves leading creative direction for product shoots, collaborating with various departments, and maintaining brand visual standards across digital platforms.
Consumer GoodsFashionManufacturingRetail
Responsibilities
Lead creative direction for all e-commerce product shoots on-figure (model) and flat lay photography, ensuring consistency in lighting, styling, composition, and brand visual language
Maintain image guidelines for lighting, color calibration, posing, and product presentation
Partner with stylists, photographers, producers, and sample coordinators to ensure efficient workflows and high-quality output
Review retouching for accuracy, realism, and brand tone; create retouching guidelines and feedback loops
Ensure all product imagery meets strict standards for detail, accuracy, and color fidelity
Guide motion crews on lighting, framing, movement, and narrative consistency
Oversee editing, color grading, and final delivery to ensure videos feel cohesive with photography and brand design
Lead creative concepting for seasonal stylized flat shoots used for editorial, social, email, and brand storytelling
Develop creative direction, shot lists, mood boards, and styling guidance
Work with set designers, stylists, photographers, and producers on props, color palettes, and visual themes
Execute design and creative development for assigned projects across a variety of platforms including ecommerce, email, DR, paid search, social, owned retail, and brand programs
Maintain our visual identity within the style guide supporting digital product and brand imagery
Collaborate with cross-functional partners to understand business needs, brand strategy, and seasonal priorities
Define and refine workflows, ensuring efficient production while maintaining premium quality standards
Mentor junior creatives and studio staff, providing feedback and fostering a culture of creative excellence
Qualification
Required
Bachelor's degree in advertising, design/visual communication, or equivalent years of work experience may be considered in lieu of degree
7+ years experience in art direction, commercial photography, or creative studio roles within fashion/apparel or other equivalent
Strong portfolio demonstrating leadership in e-commerce photography, on-figure shoots, flat lay styling, and video direction
Deep expertise in photography, retouching, color accuracy, and visual storytelling with strong leadership and production management skills
Advanced understanding of studio lighting, digital photography, color theory, and composition
Strong background in art directing retouching and color workflows; advanced knowledge with Adobe Creative Suite (Photoshop, Lightroom, Premiere, etc.)
Proven ability to concept and execute stylized content and campaign-level visuals
Exceptional eye for detail, consistency, and brand alignment
Strong communication and on-set management skills
Proficient in design software with a preferred 2-3 years of experience in digital design systems, i.e. Sketch, Adobe XD, Invision, etc
Preferred
Advertising portfolio school background is preferred, but not required if the candidate has a portfolio of work demonstrating his or her ability to create smart, strategic, and award-winning creative work
Strong presentation skills – experience presenting to creative directors and clients preferred
Company
Carhartt
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Linda Hubbard
President and COO
Chad Cornstubble
SVP of D2C
Recent News
Business Insider
2026-01-16
Company data provided by crunchbase