BVRG · 21 hours ago
B2B CRM and Lifecycle Specialist
United States
Full-time
Remote
Mid LevelBVRG is looking for a B2B CRM and Lifecycle Specialist to support Nespresso, focused on deepening relationships with existing B2B customers and increasing engagement, loyalty, and coffee consumption. The role involves owning the post-acquisition customer journey and translating customer data into targeted CRM programs that drive retention and long-term value.
AdvertisingHospitalityMarketing
Responsibilities
Development and execution of CRM led lifecycle strategies that increase loyalty, reduce churn, and grow coffee consumption among existing B2B customers
Ownership of deep understanding of the B2B customer database, leveraging behavioral and transactional data to inform segmentation, targeting, and personalization
Leadership of onboarding and proactive retention journeys with continuous optimization of touchpoints across the customer lifecycle
Acting as a B2B CRM subject matter expert, ensuring retention thinking is embedded across marketing and commercial initiatives
Collaboration with Inside Sales to support targeted CRM campaigns and promotions aligned with proactive outreach efforts
End to end execution of CRM campaigns including planning, build, deployment, and performance analysis
Ensuring the Nespresso Professional value proposition is consistently delivered across all CRM touchpoints
Close collaboration with CRM, Customer Experience, Paid Media, and other channel partners to ensure cohesive messaging and aligned customer journeys
Support of CRM activation for product launches including coffees, machines, and accessories tailored to existing B2B customers
Tracking and monitoring CRM performance using KPIs such as engagement, conversion, retention, churn reduction, and increases in coffee consumption
Analysis of campaign and lifecycle performance to identify gaps, drop off points, and optimization opportunities
Continuous improvement mindset focused on establishing repeatable processes that connect brand, product, sales, and channel activation
Partnership with global and HQ teams to align on CRM best practices, campaign frameworks, governance, and knowledge sharing
Contribution of insights, learnings, and performance feedback to the broader global CRM community
Qualification
Required
Bachelor's degree required
Proven experience executing CRM or email marketing programs end to end including segmentation, deployment, and reporting
Strong analytical capability with the ability to translate data into clear insights and actions
Experience working cross functionally with marketing, commercial, or sales adjacent teams
Understanding of customer behavior in a B2B environment
Comfort using CRM platforms and tools along with strong Excel and PowerPoint skills. Specific platforms remain flexible
Preferred
Experience supporting onboarding or lifecycle programs strongly preferred
Benefits
Medical insurance covered at 100%
Whole-life insurance policy covered at 100%
Tech allowance
401K with up to 5% employer match
2 weeks vacation time (that grow each year)
3 personal days
Robust annual holiday calendar
Recognition program with access to gift cards and rewards
Growth potential in an exciting and innovative brand
Company
BVRG
At BVRG, we believe a great workplace culture is key to our success.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Fabrizio Babino
Brand Strategy, Talent Relations & Partnerships, West Coast - Essentia Water
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