Nike · 6 hours ago
Lead Professional, Global Football Communications
Beaverton, Oregon
Full-time
Onsite
Senior Level
6+ years expNike is a global leader in sports and innovation, and they are seeking a Lead Professional of Brand Communications to join their Global Nike Football Brand Communications team. This role involves developing and executing strategic communications plans to enhance Nike Football’s global innovations and brand reputation.
ApparelE-CommerceFashionLifestyleProduct DesignRetailSporting Goods
Responsibilities
Support the global communications strategy for Nike Football, developing key story maps, message hierarchy, and seasonal story architecture
Ideate and execute content line plans and story maps that connect product pipelines, athlete/club/fed moments, and cultural insights across channels and markets
Craft compelling narratives and messaging frameworks for global initiatives, ensuring consistency and buy-in from Nike teams across geographies
Support and execute storytelling strategies across earned media, creators, speaking engagements in support of the various stakeholders and geographies
Oversee and evolve global event strategies, including product launches and athlete activations, ensuring long-term and short-term strategic objectives are met
Build and maintain multi-season project plans, calendar, and status updates
Manage budgets and allocate resources to deliver high-impact storytelling and activations
Develop strategic actions to engage key opinion leaders, creators, and gaming communities shaping football culture
Oversee agency ecosystems, setting scopes, creative direction, and performance standards for global football moments
Define success metrics (SOV, sentiment, tier-1 placements, creator amplification) and lead post-mortems to optimize future work
Serve as a subject matter expert on football industry trends, new media behaviors, and digital opportunities to inform strategic decisions
Handle seasonal product ordering, submissions, and sample management to support communications and event needs
Monitor global football news, cultural moments, and social trends; recommend agile adjustments to keep campaigns relevant
Collect and report performance metrics (coverage, sentiment, engagement) and contribute insights to improve future campaigns
Qualification
Required
Bachelor's degree in journalism, communication, business or related field. Will accept any suitable combination of education, experience or training
A minimum of 6+ years relevant work experience
Has an enterprise mindset with the ability to 'see the bigger picture' and navigate risk, issues and opportunities
Ability to develop and execute strategic communications plans, manage and proactively drive brand reputation and deliver narrative-led storytelling
Excellent verbal and written skills, and the ability to articulate them in a digital landscape
Media relations background or experience
Ability to paint a compelling picture of the vision and strategy that motivates others to take action
Proactive, flexible, and eager to respond and adapt to a rapid-paced environment and circumstances, seeking clarity and problem solving at every step
Sport, cultural and societal acumen- able to leverage critical thinking skills to identify/assess dynamic and evolving cultural/social/political moments, events, trends
Excellent written and verbal communications skills, with the ability to craft compelling narratives, cut-through messaging, and media strategies around Nike Football initiatives
Ability to pre-empt global media, creator, and sports trends, news, and stories, and share them across a fast-paced, team-focused environment
Strong awareness of new age media and influence landscapes across sports, preferably for football, as well as of the network of key opinion leaders that shape the pulse of sports and social media, content, experiences, gaming, etc
Experience working with global athletes, teams, and leagues to develop and execute communications strategies
Strong understanding of the global sports industry against the backdrop of new media, including consumer and digital trends, challenges, and opportunities
Company
Nike
Nike is a retail brand that provides the sale of apparel, footwear, sports equipment, and accessory products.
10001+ employees
H1B Sponsorship
Nike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (340)
2024 (302)
2023 (328)
2022 (543)
2021 (426)
2020 (253)
Funding
Current Stage
Public CompanyTotal Funding
$239MKey Investors
Pershing Square Capital Management
2024-08-17Post Ipo Equity· $239M
1980-12-02IPO
Leadership Team
Elliott Hill
President and Chief Executive Officer
Muge Erdirik Dogan
EVP & Chief Technology Officer, NIKE, Inc.
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