Initiative · 22 hours ago
Director, Media Strategy - Healthcare
New York, NY
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
8+ years expInitiative is a media agency that focuses on reshaping the industry and enhancing brand consumer experiences. The Strategy Director will create strategic directions for brands, engage with clients, and lead innovative communication strategies to achieve business goals.
AdvertisingDigital MediaInnovation ManagementMarketing
Hiring Manager
Laure Sainton
Responsibilities
Maintaining excellent client relationships & understanding of the clients' key business and challenges
Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required Measurable client & strategy business KPIs
Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
Responsible for leading Infinity Planning for the team and client base
Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
Train, guide & assist the Strategy & Client teams in development and packaging of ideas
Positively collaborate with SBU and independent creative partners, contributing to their/our client work
Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative
Qualification
Required
8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people's motivations & behaviors in the shifting landscape
1+ year of experience working in healthcare or pharmaceuticals
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
Initiative
Initiative is a global communications network.
5001-10000 employees
H1B Sponsorship
Initiative has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (5)
2023 (7)
2022 (12)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Craig Galyon
Senior Group Director, Digital Partnerships
Fritha Hookway
Head of Strategy, Global
Recent News
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2025-12-04
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