MOI Global · 14 hours ago
Senior Media Planner
Cecil, AR
Full-time
Hybrid
Senior Level
7+ years expMOI Global is a leading global B2B agency focused on driving measurable growth through strategic media solutions. The Senior Media Planner will be responsible for developing and executing media strategies, optimizing campaigns, and mentoring junior team members while ensuring alignment with client objectives and performance metrics.
AdvertisingCreative AgencyDigital MediaWeb Development
Responsibilities
Lead strategic media planning initiatives, including audience development, channel and budget allocation, and media mix scenario planning
Develop clear, compelling media recommendations and high-quality planning decks that articulate insight, rationale, and expected outcomes
Utilise syndicated research, data, and insights to support media strategy development and RFP responses
Maintain a strong understanding of client marketing objectives, creative strategy, product positioning, and audience media behaviours
Independently lead internal and external performance, optimisation, and strategic presentations
Attend and actively contribute to ongoing client meetings, confidently engaging with both middle-management and executive-level stakeholders
Build trusted, collaborative relationships with clients through proactive communication and solutions-oriented servicing
Assume full ownership and accountability for campaign planning and execution across assigned client accounts
Build, launch, and manage digital media campaigns, ensuring adherence to approved media plans and quality standards
Lead end-to-end coordination of approved media buys, including IO creation, vendor negotiation, trafficking oversight, creative delivery, reporting, and optimisation
Monitor campaign performance closely, owning optimisation decisions and ensuring delivery against KPIs and vendor commitments
Ensure ongoing campaign maintenance, quality control, and alignment with overall media objectives
Actively participate in account status meetings and internal planning sessions
Support the billing process by reviewing, confirming, and finalising Media Planner and Junior Planner inputs
Adopt and help drive new processes, tools, or workflow enhancements to ensure consistency and scalability across regions
Prepare accurate, insightful client-facing media performance and reporting documentation
Mentor and guide Media Planners and Junior Media Planners, supporting their technical and professional development
Review and quality-check work completed by junior team members, ensuring accuracy, effectiveness, and strategic alignment
Support interviewing, onboarding, training, and performance evaluation activities as required
Act as a collaborative, solutions-focused role model within the media team
Gather, analyse, and interpret marketing, industry, and consumer insights to inform media planning and recommendations
Maintain a strong and up-to-date understanding of the digital media landscape, emerging platforms, and MOI Global products and solutions
Demonstrate a holistic understanding of how digital channels work together — including paid search and paid social — to deliver integrated, full-funnel media plans
Confidently utilise syndicated media, research, and data resources to support decision-making and optimisation
Qualification
Required
7+ years' experience in digital media planning and buying, with experience operating in a senior or lead capacity
Strong expertise across digital media channels, with a clear understanding of the strengths and limitations of each media type
Proven ability to manage multiple campaigns, stakeholders, and priorities in a fast-paced agency environment
Ability to work independently, make informed decisions, and operate with minimal supervision
Highly detail-oriented with strong organisational and analytical skills
Excellent written and verbal communication skills, including confident client presentation and professional business writing
Demonstrated ability to quickly learn proprietary tools, platforms, and processes
A strong interest in mentorship and developing media talent
Preferred
Previous experience within an agency environment
Experience in B2B marketing, demand generation, or account-based marketing (ABM)
Familiarity with analytics, reporting, and data visualisation tools
Interest in, or experience integrating, media strategy with ABM, content, or creative solutions
Exposure to the Japanese, Chinese, or Korean media markets
Benefits
Flexible blended working policy with 2 days per week in our Singapore office – work the way that best suits you
23 days paid leave with annual increases after a period of service and a day off on your birthday
Refer a friend scheme
Access to MOI’s M | University training platform to help you grow
Employee rewards and recognition programme
Wellness days throughout the year
Company
MOI Global
MOI Global is a Creative B2B Marketing agency helping tech Brands by using their creative network, digital content and media powerhouse.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase