Hogan Lovells · 11 hours ago
Marketing & Business Development Manager - Intellectual Property
Washington DC
Full-time
Onsite
Mid, Senior Level
$155K/yr - $180K/yr
7+ years expHogan Lovells is a leading law firm seeking a Marketing & Business Development Manager for their Intellectual Property Practice Group. The role involves developing and implementing marketing and business development strategies, supporting client development, and leading initiatives to enhance the practice's profile in the Americas region.
ConsultingGovernmentLegalReal Estate
Responsibilities
Work with lawyers and M&BD colleagues to identify opportunities to expand client relationships, advise partners and teams on new business opportunities, and provide support on the development of our approach, team, proposition, and supporting materials
Support and help execute on various parts of the global IP global business plan
Create and maintain compelling pitch materials and proposals for the IP practice
Develop responses to RFPs, customized pitches, and business development presentations, including shaping the strategy and approach to the pitch and the delivery of high-quality proposal documents and presentations
Develop and implement client targeting initiatives and campaigns; help identify new business opportunities
Help drive client feedback gathering by identifying appropriate candidates for client listening, executing interviews, and ensuring all feedback is acted upon appropriately
Create and implement integrated marketing campaigns for the IP Practice in the Americas to raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients
Plan and manage the implementation of marketing and communications programs in support of the wider M&BD plan, including client events, targeted seminar programs, client-facing material production, website development, digital and social media, etc
Develop and optimize relationships with relevant industry associations and organizations, ensuring sponsorships drive value and client engagement
Consult with the IP Americas practice area leader and other key IP stakeholders to develop and implement strategic business and M&BD plans and budgets as well as manage and report on progress
Responsible for managing the IP Americas M&BD activities
Deliver meaningful market, client, and competitive intelligence, research, and analysis to support the planning process and other M&BD initiatives
Coordinate and actively participate in regular meetings of industry sector teams and their relevant sub-groups to ensure coordination with the IP practice group
Ensure there is a structured approach for maintaining up-to-date M&BD information and knowledge, such as credentials and pitches. This includes capturing and maintaining experience for inclusion in our experience database and marketing collateral
Work with the partners to promote practice capabilities across the firm, through practice and other internal communications and the firm’s intranet
Serve as the M&BD subject matter expert for the IP Practice Group particularly for the Americas region
Play a leadership role on the IP M&BD team, helping to lead on larger projects and to develop and reinforce best practices and processes
Display manager behavior ensuring best practices and business basics are adhered to, and exemplify ‘best-in-class’ marketing and business development delivery across firm stakeholders
Contribute to wider M&BD projects and additional duties as required
Participate in our global Responsible program – a program dedicated to community investment and social justice
Qualification
Required
Demonstrable level of strategic and commercial awareness
Pragmatic, proactive, and resourceful, with the ability to adapt quickly to different situations and personalities
Ability to communicate effectively with tact and diplomacy
Excellent writing skills, and an exacting attention to detail in all work product
Strong organizational and project management skills and an ability to prioritize and multitask
Experience of working independently, as well as within cross-functional teams, in a collaborative, professional environment
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Seven (7)+ years of marketing and business development experience required, preferably in a legal or other professional services sector
Bachelor's degree required, with a focus in marketing, communications, or related field preferred
Preferred
Experience in the intellectual property space or in tech/innovation highly desirable
Benefits
Medical, dental, and vision insurance
401(k) retirement plan
Paid time off
Company
Hogan Lovells
Hogan Lovells is a London-based multinational law firm that provides legal advisory services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Bret Cohen
Partner
Eduardo Ustaran
Partner
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