Athleta · 1 day ago
Social Creative Lead
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$119K/yr - $155K/yr
5+ years expAthleta is a brand dedicated to empowering women and girls through an active lifestyle. The Social Creative Lead will drive social-first content excellence, overseeing the development and management of compelling content across various platforms while collaborating with cross-functional teams to align with business goals.
E-CommerceFashionFitness
Responsibilities
Own the organic social content end-to-end — Plan, create, and manage compelling content for TikTok, Instagram, YouTube Shorts, and emerging platforms
Champion social-first storytelling — Develop original concepts designed specifically for social platforms, beyond adaptations of campaign or seasonal assets
Support & manage creator-generated content — Partner with influencer team, UGC creators and internal teams to ensure a consistent pipeline of fresh, brand-right content
Stay ahead of trends — Monitor social trends, industry trends, and cultural moments to capitalize on real-time social content opportunities
Collaborate on social shoots & production — Partner closely with creative and production teams on social media content shoots from pre-production to completion
Work cross-functionally — Collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals
Test & innovate—push creative boundaries and experiment with new formats, storytelling techniques, and interactive content
Qualification
Required
5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands
Deeply immersed in social culture – You live and breathe TikTok, Instagram, and internet culture overall
Experienced in concepting, scripting, directing, shooting, and even editing social-first video content when needed
Have a sixth sense for what's next and know how to make a brand part of the conversation
Highly organized and adaptable – You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
Passionate about fashion, style and cultural storytelling
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
Athleta
Athleta offers women's yoga clothing, swimwear, running clothing and athletic clothing for fitness, golf & tennis. It is a sub-organization of Gap.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2008-09-22Acquired
Leadership Team
Maggie Gauger
President and CEO
Recent News
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